How to Get Facebook Page Likes Without Like-Gating Content

No More Like Gate

Last week, Facebook disabled the functionality allowing Facebook pages to like-gate, a.k.a. fan-gate content. This means that you can no longer hide content from people until they like your page. The change is intended to dissuade companies from getting superficial likes, and instead focus on driving valuable relationships via Facebook. Still, if done right, this tactic was an effective way to increase page likes, so it's a big loss for small businesses that used this functionality in a m … [Read more...]

Who Should You Follow On Twitter? Who Will Follow You Back?

Who should you follow on Twitter? Who will follow you back?

It’s hard to get followers on Twitter until you start following people yourself. The key is to follow the right people, not just anyone. If you're reading this, you probably want to use Twitter to further your career or reputation in your field rather than to simply chat with your friends. As such, the following advice is meant for people who have potential “customers” – that could mean customers for your product, or people who might hire you for a speaking gig, or become fans of your band, or … [Read more...]

How to Easily Create Custom Tabs for Facebook Business Pages

How to Easily Create Custom Tabs for Facebook Business Pages

If you have a Facebook page, you can create custom tabs to turn your page into a powerful marketing tool that generates real leads and revenue. For example, you can promote giveaways and include a form on your custom tabs so you can quickly grow your email list. You can then create Facebook ads that link directly to this custom tab, and encourage users both to like your Facebook page AND subscribe to your email list. Since each of your Facebook posts will only be able to reach a limited … [Read more...]

Quick Ways to Get People to Like Your Facebook Page

Quick Ways to Get People to Like Your Facebook Page

So you've set up a Facebook page, or you're considering it. Congrats, that's an awesome step! Now you're probably wondering: How am I supposed to get people to like this thing? If people like your page, they'll start seeing your updates in their news feeds alongside their friends' updates. But if you can't get people to click that "like" button, you'll lose them. Here are some foolproof and easy ways to get people to like your Facebook page, so you can grow your following and make more pe … [Read more...]

How to Make Sure Fans See Your Facebook Page Posts

How to Make Sure Fans See Your Facebook Page Posts

Because of Facebook’s Edgerank algorithm, only around 6.5% of people who’ve liked your page will see your post in their newsfeed. While marketers love to complain about this (including me), if you think about it, it makes sense – if you saw every post for every friend and page you’ve liked, your newsfeed would flash by at 100 miles an hour, and you wouldn’t be able to keep up. Here are two key strategies you can use to ensure that your hard-earned fans see each of your posts. E … [Read more...]

10 Tweet Templates – Write the Perfect Tweet Every Time

Tweet Templates

Not sure what to tweet? It can be hard to know what content will get more retweets, favorites, and replies. To help you easily craft your tweets, here are some Twitter tweet templates -- just make the following changes to each one: Fill in the "blanks" where the [BRACKETS] are Edit the #hashtag with the actual hashtag you'd like to use (e.g. #marketingtip). Hashtags make it easy for people to find your tweets when they're tracking that hashtag, so you can find more relevant … [Read more...]

Introducing The New Ebook: 20 Day Twitter Fix [Win a free copy!]

20 Day Twitter Fix Announcement

I'm thrilled to announce the publication of my new ebook, The 20 Day Twitter Fix! This is the only guide you need to learn how to get more high-quality followers, increase engagement, and drive traffic to your website from Twitter. To celebrate the launch, I'm giving 10% off to everyone -- just use the code SUPER10 at checkout. Why I wrote 20 Day Twitter Fix Many of the guides out there are just about getting more followers by buying fake followers, or using bulk follow/unfollow tactics. … [Read more...]

How to Create and Optimize Your Twitter Profile

Add Twitter Photo

This is an excerpt from the first chapter of the ebook 20 Day Twitter Fix, the ultimate guide to getting more followers, retweets, and mentions on Twitter. Are you first getting started with Twitter? Or have you created a profile, and unsure what to do next, decided Facebook and Pinterest would just have to be good enough? Here's a step-by-step guide to creating and optimizing your Twitter profile so you can get started tweeting and getting followers right away. Step 1: Choose a Twitter u … [Read more...]

The Best Ways to Organize People You’re Following Into Twitter Lists

Best Ways to Organize People Into Twitter Lists

If you follow everyone you want to keep tabs on, your primary Twitter stream is going to be hard to manage. Individual tweets you might have found interesting will quickly drop away as new tweets come in, and you'll spend all your time scrolling through your feed. Instead, use Twitter lists to organize people you want to get updates from. These can be the people you're already following, or those you don't want to follow, but still want to track. Here are five ideas for how to organize people … [Read more...]

6 Reasons Why You Should Consider Video Blogging (Vlogging)

The Top 6 Reasons to Video Blog

After years of avoiding YouTube as an internet marketer, I've finally decided to experiment with video blogging. The pros of vlogging outweigh the cons of being nervous about it. I blog -- as in regular blogging -- all the time, and I usually post educational, list-based posts, like 9 Ways to Get More Likes on Your Facebook Page or 11 Things You Didn't Know You Were Doing Wrong on Twitter. To stick with that theme, I created my first vlog on the top reasons you should consider video … [Read more...]