*NOTE* As of March 2011, Facebook no longer allows the use of custom FBML tabs. Click here to read how to easily add an iFrame Reveal Tab to your Facebook page.
If you’re a small business owner or blogger, finding ways to virally grow your Facebook fan base without spending money on advertising can seem like quite a challenge. Even if you’re successfully driving traffic to your fan page from your website, nothing guarantees that visitors with “Like” your fan page.
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Adding an author box to your post footers will help build your personal brand on your blog. An about the author box helps your visitors get to know you, especially first time visitors. And it also is useful on blogs like this that are not personal FIRSTNAMELASTNAME.com blogs, and the picture helps personalize the post. This post will show you how to add an author post box to your WordPress blog, as well as to the Thesis theme.
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Thesis is an amazing WordPress theme. I recently made the switch to the Thesis theme from the free Flexibility 2 theme, and I can already tell that it was a worthwhile investment. When I was looking for a new WordPress theme, my main criteria were customizability, SEO friendliness, fast load times, and excellent user support. By choosing Thesis, I got all this and SO much more.
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Last week, Facebook launched a series of social plugins that third party sites such as CNN and Pandora can install to instantly personalize users’ experiences on their sites. For example, Yelp will display Facebook friends that have joined Yelp on their homepage, and Pandora makes playlist recommendations based on bands you’ve liked on Facebook.
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Last week, Facebook updated its platform to include more “like” features to enhance the flow of social information, and make users’ experiences online more personal and social. This “social graph” connects not only people to each other, but people to what they care about. Two of the major functionality changes with the most impact are: Read More…
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Many companies are replacing traditional methods of direct marketing with social media. The companies with successful social media campaigns thus far have focused on designing the channels, monitoring the conversation, developing content, and measuring ROI. However, engagement with the audience is one of the most overlooked components of a social media strategy.
One key benefit of social media is the two-way conversation brands can have with their audiences. They mistake their “content strategy” as an “engagement strategy.” But developing content without an engagement strategy is like talking to your audience and completely ignoring what they say back to you.
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You might have noticed that Facebook has gone a bit “like” crazy this week. One major change affected fan pages: instead of becoming a fan of a page like Coca-Cola, you now “like” the brand. Facebook also introduced a “Like” button that could be added to any page on the internet. This little like button is the easiest way to share content yet. With just one click, a user can share your content with all of his or her Facebook friends. Read More…
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When Google Buzz launched a few months ago, Google did not immediately follow up with a Tweetmeme-style Buzz share button. So developers created workaround code and plugins to create a Google Buzz button and share counter. The first of these appeared on the social media blog Mashable. The share counter on these buttons was inaccurate, because it counted the amount of clicks on a shared item via the Bit.ly API rather than how many times the page had been Buzzed, or shared.
Google has finally released an official Google Buzz share button, which displays a counter of how many times a page has been shared on Buzz. Here’s how to install it.
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If you’re a marketer who’s been asked to create a presence on Facebook for your client or company, you might have struggled with the decision of whether to create a Facebook page or a Facebook group. At first glance, the two seem quite similar, but once you dig deeper the functionality is very different.
I was recently asked the question of pages vs. groups on the U Stand Out Facebook page. Ask and you shall receive (for the most part), so here are the core differences between Facebook pages and Facebook groups.
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I’m typically a fan of Apple, having been a loyal consumer of their iPod for six years, impressed by their Mac Books, and amazed by their marketing skills. But then they came out with this iPad thing. People won’t stop talking about it. It’s all over Twitter. And to be honest, Mashable has flooded their social media blog with iPad posts (talk about off topic).
Frankly, I don’t get it. Sure, it’s pretty. And yeah, it’s a kinda cool device. Kinda. But does it really deserve the hype it’s been getting? If you’re one of those people who thinks retweeting something about the iPad will make you look cool, here are the reasons why, in my opinion, the iPad is useless.
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Social Media Monthly Content Schedule Plan out your content strategy for each social network and set daily tasks.
Search Engine Optimization Worksheet This worksheet is your SEO cheat sheet. Get more traffic by doing SEO the right way.
Facebook Checklist Create a stand-out Facebook page in just 4 weeks by following this checklist.
How to Size your Facebook Profile Picture & Thumbnail How to Easily Add an iFrame Reveal Tab to Your Facebook Page – no PHP required!
Free Twitter Badges For Your Website or Blog
WordPress Plugins that Encourage Blog Comments
How to Change Your Gmail Account Name After You Get Married
Get More Likes – How to Add a Facebook Like Box to your Website
How to Change a Facebook Fan Page Tab Image on Timeline Pages How to Add the Facebook Like Button to Your Blog
How to Make Someone an Admin of Your Facebook Fan Page
Ultimate Guide: How to Use Facebook Insights to Measure Your Fan Page
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