Social Media & Internet Marketing Tips | U Stand Out by Diana Urban

What Are Backlinks? 9 Ways To Create Backlinks To Your Blog

by Diana Urban on March 19, 2013

Backlinks, also known as inbound links or incoming links, are links from other websites to your website. Getting more backlinks to your site is an off-page SEO strategy that will help you rise in the search engine rankings, as opposed to on-page SEO — things like editing your title tag, meta description, etc. so that Google knows what keywords to index your blog posts for.

When you optimize your on-page SEO elements, it helps Google understand what your blog post is all about. Google then indexes your post in its search engine with the keywords used on that post.

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Learn How To Get More Blog Traffic and Subscribers [eBook Launch]

by Diana Urban on March 18, 2013

Today I’m thrilled to announce the launch of Stand Out Blogging, a new ebook that teaches readers how to create and optimize a blog that gets more traffic and subscribers. It’s the 2nd ebook in the Stand Out series, which also includes Stand Out on Facebook.

Stand Out Blogging is unique from other ebooks because it gives readers 20 tasks to complete within four weeks — that’s one task per business day. This prevents readers from getting overwhelmed, but ensures that they complete everything they need to within one month to be set up for success. It also includes templates and resources to help readers complete each task as quickly as possible. By the end of four weeks, readers will:

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How to Appear in Your Fans’ Facebook News Feeds [EdgeRank Explained]

by Diana Urban on March 14, 2013

How to appear in Facebook News Feeds – EdgeRank Explained

When most people create a Facebook page, their immediate focus is on getting more likes. The more people who like your Facebook page, the more people will see the updates you publish to your Facebook page. Right?

Yes, that is right to some degree. More likes in general will lead to more post views. But not all of your fans will see all of your page updates. In fact, an average of only 10-15% of your fans will see any given update.

So why is this? This reason is EdgeRank, Facebook’s algorithm for determining how often a story will appear in your audience’s news feeds.

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How to Create a Blog Post Title That Gets Serious Traffic [101 Ideas]

by Diana Urban on March 12, 2013

Brainstorming new blog post ideas is easier than you think it is. The problem is that most bloggers are so focused on creating an awesome blog post title, that they can’t think of a topic they actually want to write about. And staring at a blank screen is the hardest part of getting started.

Don’t get me wrong, creating an enticing post title is extremely important. In fact, it’s the most important part of any blog post, because without it, nobody will click the link in Google or on social media sites, it won’t get shared, and you won’t get traffic.

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New Facebook News Feed: How To Optimize Your Facebook Page Content

by Diana Urban on March 11, 2013

This is an excerpt from the Stand Out on Facebook ebook, which has already been updated with information on how to optimize your Facebook page for Facebook’s updated news feed.

Last week, Facebook revealed its plans for a news feed redesign. The news feed is your Facebook homepage — the place where you see all of your friends’ and liked pages’ updates when you first log in. It’s where people who’ve liked your page will see the content you share to your Facebook page. Here are the main changes you’ll see once the redesign rolls out to your Facebook account:

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4 Proven Ways to Get More People to Buy Your Products Online

by Joseph Oni on March 7, 2013

Sales is the number one challenge the majority of online businesses face, and it’s the top reasons most businesses fail. Ultimately, most businesses are created to make profits, but without sales there can’t be profits.

Unfortunately, a lot of businesses and bloggers are under the impression that what is required to make more sales and profit is to increase their marketing budget. That can’t be farther from the truth! According to data from the Startup Genome Project, one of the top reasons businesses fail is because they spend too much on customer acquisition without optimizing their funnels to effectively convert these customers.

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Are You Making These 9 Facebook Marketing Mistakes?

by Diana Urban on March 5, 2013

If you’re using Facebook to market your blog, company, or brand, you have the potential to reach a whole new audience. However, you’ll only reach that new audience if you follow the best practice of Facebook marketing without falling into common traps that many marketers do. Whether it’s being too self-promotional or automating too much, these mistakes will keep you from maintaining a two-way conversation with your fans. And without that conversation and engagement, it won’t be easy to grow your fan base.

Here are nine Facebook marketing mistakes that marketers commonly make, and how to avoid them. Are you making any of these mistakes?

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Is Your Website Designed to Convert?

by Balaji G S on February 28, 2013

For any business, big or small, a website is the most essential asset. Having a website for your business is so effective that even if you are an offline business, your website acts as a medium of engagement. It’s a tool to reach more people in a cheap and convenient way while conveying what your business is all about. This, I believe, is the most basic and vital part of business marketing.

So let’s say you’ve done your homework. You followed all the steps necessary — from tweeting, getting Facebook likes, etc. And you also used other marketing strategies to get more people to visit your site, which you believe is the most important aspect. But wait… is it really the most important aspect?

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Should I Create a Facebook Page or Profile to Promote my Business?

by Diana Urban on February 27, 2013

If you’re a marketer who’s starting to venture into the world of Facebook marketing, you might have asked, “Should I create a Facebook page or a Facebook profile to grow my fan base?” I get this question all the time from U Stand Out readers. And I’m surprised how often I see this question, and it’s such a missed opportunity when people choose the wrong option.

The correct answer: create a Facebook page.

If you are promoting your blog, a company, or a brand, create a Facebook page. NOT a Facebook profile. Here are the core differences between Facebook pages and Facebook profiles.

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How to Create a Facebook Page In Four Easy Steps [With Video Tutorial]

by Diana Urban on February 26, 2013

Are you new to social media marketing? Creating a Facebook page for the first time, and aren’t sure where to start?

You’ve probably heard by now that by creating a Facebook page, you’ll have the opportunity to expand your reach to a brand new audience. You’ll also be able to take advantage of social endorsement, the psychology of friends liking what their friends like. If this sounds like something you want to try out, this video and article will help you learn how to create a Facebook page in four easy steps, ideal for both novices and experts to quickly spin up a new Facebook page.

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