Driving quality traffic to a blog and building an engaged audience is one of the toughest goals for every blogger. There are too many successful blogs out there and literally every topic is being covered in the blogosphere, which makes new bloggers struggle to attract many people who will read their quality posts.
Many new and potentially great bloggers have ended up quitting because they couldn’t find a way to make more people interested in their content. There is no reason for the drastic measure of quitting, because there are ways to build backlinks to your blog and attract many readers – Google simply loves these techniques!
1. Provide high-quality content
First of all, you should start with providing quality content, because the link building techniques will only drive people to your blog – your content has to be appealing enough in order to keep them there. Don’t just blog for the sake of pushing content out there. It’s better to post excellent content once per week than post three mediocre pieces of content three times per week.
2. Define your niche
The most straightforward type of link building is defining your niche. If you are interested in getting more quality links — and you have to be if you want your blog to be successful — then you need to have a specifically defined niche. If your potential readers use the backlink to come to your blog because they were teased by it, you have to feed them the right meal in order to keep them. A defined and narrower niche will inspire other bloggers to provide links to your blog and cite you as an expert of your niche.
3. Guest blog and write on forums
If you want more and more people within your niche to get to know you, then guest posting will advance your game and increase your network of readers in a highly effective manner. Offer your guest posts to some of the highly-ranked blogs of your niche and you will manage to get some high-quality backlinks to your blog. This is one of the best free ways to promote your blog and increase your base of regular readers. Remember: content is still the king, so you must make sure to provide premium articles when you are writing as a guest for a reputable blog.
Writing forum threads of high quality is also an effective strategy for backlink building. Quality works wonders in this case too, so make sure to stay focused and post only when you have something wise to say.
4. Comment on blogs
Commenting on other people’s blogs is a great way to refresh your own blog with some quality traffic. Make sure to regularly follow the most popular blogs of your niche and post comments in order to start interacting with your potential regular visitors. Put your thoughts and views in front of the community and you will reach not only traffic, but quality backlinks from the readers as well.
5. Listen to people — it’s more important than listening to search engines!
Building backlinks is all about becoming popular for the search engines, but it is much more important to build a blog for the actual visitors, not for the search engines. When you start listening to the needs and wants of your target audience, you will be able to provide them with exactly what they need. In order to get quality backlinks, you have to provide informative content — and you have to know what your ideal readers are looking for in order to provide informative content for them.
Read the comments on your blog regularly and get engaged in the discussion. That is the best way to understand what your readers need and if you manage to deliver that for them, there is no reason for Google not to love your blog. It is clear that Google makes most of the rules and you have to obey if you want high rankings, but that doesn’t mean that you should rely entirely on the search engine when it comes to the type of content you provide.
If you address the exact issues that your target audience needs information about, then they will surely tell others about your blog and provide backlinks to it.
6. Increase your domain authority
The deep-links, which lead to your specific posts, are less useful than backlinks to your root domain. You must focus on increasing the backlinks to your root domain and then link internally to the specific pages and posts. We are not trying to say that deep linking is absolutely useless, but the action of building links to the root domain should be considered a priority. The reason for this recommendation is that it will provide you with high domain rankings and your individual posts will rank high by association.