I blog — as in regular blogging — all the time, and I usually post educational, list-based posts, like 9 Ways to Get More Likes on Your Facebook Page or 11 Things You Didn’t Know You Were Doing Wrong on Twitter. To stick with that theme, I created my first vlog on the top reasons you should consider video blogging.
As a marketer, I always experiment before making significant time or cost investments, so the quality is not the best. If this works out, I’ll get a fancy camera, mic, and put a bit more effort into my backdrop. You can read the transcript below the video!
1. It’s good practice for public speaking
I know that doesn’t make sense — when you’re video blogging, you’re usually alone, talking to a camera — in my case, my laptop. There’s no audience watching you, and you’re not on stage. But it’s still a good way to hone your speaking skills. For example, being conscious of when you say like, um, uh, well, or you know — all of those filler words. It’s a good idea to start practicing ahead of time, before you get on a stage in front of people.
2. Reach a wider audience
Video blogging is a great way to reach a whole new audience. If you’ve never uploaded videos to YouTube before, it’s a whole new audience there that might be different from the one you’re already capturing on Twitter, Facebook, or the other social networking channels. So you have a whole new audience there, plus you’re going to reach a bunch of new people who don’t necessarily like to read very much. There are people out there who would rather watch a 3-5 minute video than read a 2,000 word blog post. So:
- You’ll be reaching people who mainly use YouTube as their information source
- You’ll be appealing to people who’d rather watch a quick video than read a long blog post
3. More personally connect with your audience
It’s one thing to see someone’s Twitter picture and relate that to their tweets, but it’s a whole other thing to see a video of them. Video blogging helps you more personally connect with your audience. That way they can see not just your tweets, not just your writing in your blog posts, but the way you talk, the way your facial expressions move, things like that — it helps them connect with you on a more personal level. And people like connecting with other people, not necessarily just brands or a company logo, but they really like connecting with a real person.
4. Learn to speak more concisely
People don’t have very long attention spans. I’d say 3-5 minutes is a good length for a video blog. By video blogging on a regular basis, I’m probably going to learn how to speak more concisely and convey my ideas through my words — not just my written words, I know how to write concisely, but this is going to help me learn how to speak concisely as well.
5. Hone your video editing skills
For example, if you’re ever filming a video and a cat walks in front of your perfect take and you want to edit it out, you can easily do so. Video is a really good skill to learn these days. If you’re an author and want to create a book trailer, or if you working for any company that wants to create a video about a product and doesn’t have the budget to hire an ad agency or someone to professionally create a video for you, it’s a really good skill to have.
6. Get over yourself (if you’re self-conscious)
I’m pretty self-conscious — I always have been. I’m self-conscious about the way I look, how I speak — if I ever stutter or trip over my words or something, I get self-conscious for the next ten seconds, thinking, “Oh my God, am I going to trip over my words again?” I think this will be a good way to get over that. And sometimes I’m not going to edit it out — I won’t be able to, I won’t have time for it, etc. So you’re going to see the real me, and I want the real me to be out there. I want to get over that fear or anxiety, or whatever it is. So I’m really excited. And nervous. So please be kind. I think this is a really good reason to start video blogging — it’ll help me feel more comfortable in front of a camera, speaking, and getting used to the sound of my own voice.
That’s it for now! If you watched my video, thanks so much for tuning into my first video blog. I really appreciate it. Please subscribe to my YouTube channel if you’d like to see the next videos that I upload! I’ll be sharing tips on social media, writing, traveling, and I’ll also review books and share random fun tidbits along the way.
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Click to tweet: 6 Reasons Why You Should Consider Video Blogging (Vlogging) by @DianaUrban – http://bit.ly/1kbzoT5 #vlog
Click to tweet: Too nervous to start a vlog? Here are six reasons why you should give video blogging a shot – http://bit.ly/1kbzoT5 #vlog
Click to tweet: Need to practice public speaking? Want to reach a wider audience? Start a vlog! http://bit.ly/1kbzoT5 #vlog