Successfully marketing your infographic is a fantastic way to gain followers on social media, build natural links to your site, create a buzz around your brand and gain new customers. The best thing about this is that if you market your infographic correctly, it will continue to bring these benefits for years to come.
However, many people are still choosing not to market their infographics. This is usually because they have been told that having great content will attract its own audience. In some cases this is true, but if nobody is aware that your infographic exists then how are they ever going to find it?
For you infographic beginners: before we dive into the strategies on how to market your infographic, here’s an interactive infographic that explains why the human brain finds infographics so enticing:
Now that you know why infographics are an effective audience acquisition tool, you can see why marketing your infographic is extremely important. It’s a sure way to get your infographic out there and ensure that it attracts the biggest audience possible. If you’ve created a great infographic and wish to market it correctly, here are the five most effective ways to do so.
1. Make Your Infographic Easy To Share
The first step that you need to take before doing anything else is make your infographic easy to share. This is incredibly easy — all that you need to do is make sure that you have 1-click social media sharing buttons on or near your infographic. You can choose the style of sharing buttons that you like — just make sure that they include all of the most popular social media sites such as Facebook, Twitter, Google+, etc.
2. Tweet Your Infographic To Key Influencers
Identifying the key influencers you have on Twitter is a fundamental step that you need to take. This is because one share from them can work wonders for your infographic and can potentially help it go viral.
It’s always best to try and build a relationship with them first, as this will improve the chances of them sharing your infographic. But if you haven’t already done this there is no need to panic — just make sure that your tweet is engaging and will entice these influencers into wanting to share your infographic.
3. Submit Your Infographic To Reddit
Reddit is great for marketing infographics as it’s a site where users love to share interesting, unique, and engaging content and it’s free to submit your infographic. When submitting content to Reddit, make sure that you:
- Submit your infographic to the correct subreddit
- Read the subreddit guidelines
- Try not to be overly self-promotional — share other content besides your own
Taking these steps will improve the chances of your infographic getting upvoted and shared.
4. Paid Advertising Using StumbleUpon
Amongst sites where you can pay for advertising, StumbleUpon is the most recommended when it comes to marketing infographics. This is because it is relatively cheap and can drive a lot of traffic to your website. StumbleUpon also makes it incredibly easy for users to like and tweet content that they find interesting, which can do a lot of good for marketing your infographic. The best option to decide what to go for is looking at infographic examples.
5. Pitch Your Infographic To Sites Related To The Topic Of Your Infographic
This is probably the most labor-intensive way of marketing your infographic, but it is a very effective method. Just make sure to spend a bit of time doing some research in order to determine the best blogs that you can target. To increase your chances of other blogs agreeing to post your infographic, make sure that:
- The infographic has been designed well
- It’s full of interesting and unique content
- Any data included is accurate and includes proper citations
- There are no typos, grammatical errors, or nonsensical sentences
Also, always remember to show a bit of personality when reaching out to fellow bloggers, as this will increase the chances that the blog will agree to share your infographic.