Have you thought of something to blog about for your next post? Great job! Have you written the post already? Even better! Is your blog post title something cute like “And Now For Something Completely Different” or “What You Don’t Know CAN Hurt You”? Yikes!
If those types of titles sound familiar, it’s time to rethink how you title and optimize your blog posts. What’s wrong with those titles? They don’t contain keywords that people might be searching for on Google. If you’re not using keywords in your post titles that tell readers — and search engines — what your blog posts are all about, nobody’s going to be able to find your great content.
Here’s why it’s important to optimize your blog post titles for the way people search, and the way search engines look at your site.
Every blog post on your site is another page that Google can find and index in its search engine.
Before indexing, Google’s spiders look at certain elements of your blog post to discover what that post is all about. They especially look at the blog post title.
If your blog post title is vague, Google won’t really know what to do with it. You might get indexed, but if you search for your blog post in Google, you’re probably going to have a hard time finding it.
If your blog post is well-optimized for a keyword, Google will index your post for that keyword. So if you search for that keyword in Google, you’ll likely find your post.
And if your content is good enough to generate inbound links from other sites and get shared in social media, it could even get to page one of Google.
The more blog posts you add to your site, the more opportunities you have to get indexed for different keywords in Google. You don’t want to target the same exact keyword in every one of your blog posts — different variations will help cover all the different ways people might be searching.
People use Google to search for specific queries. They’re searching for things like “how to cook an omelet.” If you’re blogging about a new, creative omelet recipe, a title like “And Now For Something Completely Different” says nothing about omelets. Even if the title makes sense to you from your own frame of reference, to an outsider you could be talking about a different culture, book, movie, you name it. A title like “The Most Inventive Cheese Omelet Recipe You’ll Ever Find” says more about what the subject of the blog post is. People searching for “omelet recipe” or “cheese omelet recipe” now have a chance of finding your post. And a specific title like that is more likely to get shared on social media sites as well.
But if your blog post titles don’t include a keyword that people might be searching for, it will be really hard for people to find you when searching for a relevant query on Google. If you share your post on social media sites, people won’t click your link to read your post if it’s really unclear what your post is about, too. The fewer people who can find your post, the fewer inbound links you’ll get from other sites. Ultimately, your great content will go undiscovered.