Facebook launched a new feature yesterday that allows fan pages to target updates by geography and language. Admins of fan pages have access to this option, and this functionality will be great for local and global brand integration.

This will be great for brands considering creating separate pages in order to gain an international social presence; now they won’t have to. All international updates, in all different languages, can now live on the same fan page. Read the rest of this entry

Several weeks ago, a widgets center went live on Facebook, where users could create widgets for their blogs or websites. These included both widgets for individuals’ profiles, such as the profile badge, and widgets for businesses’ fan pages, such as the fan box and share functionality.

Now, Facebook users can create a fan badge to promote pages they are fans of. Your most loyal fans will gobble this right up. And what blogger doesn’t like filling up their left sidebar with useless widgets?

Just kidding.

Here’s what the tool to generate a fan badge looks like: Read the rest of this entry

About two months ago, @ mentions went live on Facebook, mimicking the way @ replies work on Twitter. The “social media experts” exclaimed that it would be Twitter’s downfall. Yet very few people actually use @ mentions on Facebook. Fewer understand what the benefits are. And even fewer know the functionality exists.

Way to go, “social media experts.”

Read the rest of this entry

The ability to link Facebook statuses and tweets is great for lazy people, Tweetdeck fans, and social media aficionados boasting “Look at me, see what I can do!”  Ok, that’s a bit harsh. Yes, logging into various social networks to speak your mind may be a bit inconvenient. But it doesn’t mean that the best solution is to say the same exact thing everywhere.

Here are some reasons to consider unmerging your status updates and tweets: Read the rest of this entry

Since Web 2.0 exploded, I’ve noticed that there aren’t many websites you can’t sign into anymore. Want to review that hotel you stayed in? Sign in! Want to rate the digital camera you bought? Sign in! Want to discuss Obama’s experience (or lack thereof)? Sign in! It’s the age of the digitally social, and we’re all invited to sign in.

Frankly, it gets confusing. You forget if you’ve already signed up at a site you last visited a year ago. Your passwords become muddled in a memory of account numbers, pins, and everything else in your hectic life. And when you finally do sign in, you’re encouraged to find your friends, even though you’re already friends with your friends on ten other sites. And sometimes it’s so frustrating that you just give up. That’s where Facebook Connect comes in. Read the rest of this entry