by Diana Urban on April 17, 2012
Once you’ve created and optimized your Facebook page, you might be wondering how successful your page really is. The Facebook Insights dashboard will help you determine how successful your page is at generating likes, visits, clicks, and engagement. It will also help you gauge whether or not your content and engagement strategies are working.
To see your Facebook Insights dashboard, click on the settings icon at the top-right side of your page, and then select View Insights from the drop-down menu.
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by Diana Urban on April 12, 2012
When you need to assign a colleague tasks on your company’s Facebook page, or if you hire a social media agency or consultant to work on your Facebook page, it’s usually necessary for them to be granted admin rights. You can easily add your Facebook friends as an admin of your fan page, but if you’re not Facebook friends, you can add people via their email address. This will work for both fans and non-fans of your page.
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by Diana Urban on April 2, 2012
Reveal tabs, also known as fan-gated content, allow you to add custom app tabs to your Facebook Fan Page that show content to the viewer depending on whether or not they’ve liked your page.
Your non-fan content should encourage viewers to “like” the page to see the exclusive, fan only content. Upon liking the page, it will refresh to reveal the fan-only content.
A U Stand Out reader emailed to ask if it’s possible to create multiple reveal tabs. This way, in addition to having a primary reveal tab, you could make other custom tab content such as forums, photos, and videos only visible to fans.
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by Diana Urban on March 30, 2012
It’s March 30th, the day that all Facebook fan pages will be automatically upgraded to Timeline pages. This means that while your fan page can still have custom tabs and reveal tabs, these tabs can no longer be set as your default landing pages. All Facebook users, whether they’ve “Liked” your page or not, will see your page’s Timeline by default.
However, you can still effectively promote the offerings of your reveal tab on your fan page. Here’s how you can make use of the other aspects of your Facebook fan page’s layout.
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