Last week Facebook began rolling out the new feature Facebook Questions, which allows users to get answers to their questions from the entire Facebook community. Users can click the “Ask Question” button on the homepage, and you can see friends’ questions and answers on their profile and in their newsfeed.

How a Fan Page Can Ask a Question

Fan pages can also participate in the asking and answering Facebook Questions! If you want to post a question as one of your fan pages, just go to that fan page, click “Ask a Question” above the new status bar, and create a question to ask.

These questions will then be searchable by topic (based on keywords in the question) so that the Facebook community can find and answer your questions. This is a great way to garner free insights for your brand.

How a Fan Page Can Answer a Question

When you’re in a question, you can change which persona you answer the Facebook question as. The default is to answer the question as yourself (your personal Facebook profile).

But you can change this persona to a fan page from the dropdown menu, and answer people’s question as though the fan page is answering.

How to Find Relevant Questions to Answer

Facebook is already sorting questions by category pages; these are the pages that were automatically linked to your profile interests a couple months back. You can type in a category in the “Questions About” field, or you can select from suggested categories (which are populated from your personal profile interests, so they may not be relevant to your brand page field or industry).

How Fan Pages Benefit

Previously, fan pages had no way to reach out to Facebook users who have not yet liked the page besides purchasing Facebook ad units and marketing the fan page from their website or advertising messaging. This new feature allows fan pages to meaningfully engage with users who have not liked the fan page.

Now companies can search for relevant Facebook questions people are asking, whether about their brand, products, or industry, and answer these questions. By contributing to the conversation, fan pages can:

• Extend their exposure to users on Facebook
• Drive more traffic to their fan page
• Establish themselves as knowledge leaders in their field or industry
• Directly answer questions people have about their brand or product

If you’re an internet marketer using social media as part of your campaigns, you know how huge this is! Brands both big and small can benefit from the Facebook Questions feature. The product is still rolling out to users, so if you have not yet seen this feature, you will soon!

How will you integrate Facebook Questions into your online marketing plan?Related Posts:

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If you’ve ever tried to change your Facebook profile picture before, whether for your personal profile or fan page, you know how frustrating it can be. On top of Facebook’s technical glitches, which leave you wonder if you’re permanently stuck with that question mark of doom, the thumbnail never seems to look right.

On your personal profile thumbnail, you’re either a tiny speck in the distance or you’re showing off your left eyebrow. On your fan page, your brand’s logo is cut off. Here are some fan pages that still haven’t gotten it quite right:

Facebook recommends that profile pictures should be 200px wide. They height can vary up to three times the width. However, they don’t make it clear how the thumbnail that Facebook uses is generated from this picture.

You’ll find that Facebook crops images when generating a thumbnail, losing information around the edge. You can edit the thumbnail to drag it to a different part of your picture, but you cannot expand the thumbnail selection. So when you create your profile image that’s 200px wide, allow a 12 pixel border around crucial information such as a brand name or logo to allow for automatic cropping.

Also remember that Facebook thumbnails are always square, regardless of the shape of your profile image. So when designing rectangular profile pictures, make sure to keep your desired thumbnail imagery within a square boundary. Then you can edit the thumbnail selection accordingly.

What brands have you found with awkward thumbnails on Facebook? Share the links in the comments below!Related Posts:

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If you’re a small business owner or blogger, finding ways to virally grow your Facebook fan base without spending money on advertising can seem like quite a challenge. Even if you’re successfully driving traffic to your fan page from your website, nothing guarantees that visitors with “Like” your fan page.

Having a visitor like your fan page is like gaining an email subscriber. Any updates you post to your fan page will appear in that user’s newsfeed. Most fan pages are set up so that visitors who haven’t liked the page can still see all the content on the wall and customized Facebook tabs. So people can still come to your fan page and look at all your content, but if they don’t like your page then once the leave, you can’t reach out to them in the future.

So wouldn’t it be cool if you could create content that users could only see after they’ve liked your page? As it turns out, just a tiny bit of FBML code will allow you to have content exclusive to fans of your Facebook page. This content is hidden to visitors who haven’t liked your page, until they click the “Like” button.

See this exclusive content in action at the U Stand Out Facebook fan page >>

How to Make Content Exclusive

Use the Static FBML Facebook application to create a customized Facebook landing page. On the Edit FBML page, use the following tags:

<fb:fbml version="1.1">
<fb:visible-to-connection> Content between these tags are only visible to users who have liked your fan page.
</fb:visible-to-connection>
</fb:fbml>

Like this:

Using this simple method will still show the non-fan content to the people who like your page.

How to Hide Content Previously Visible to Non-Fans

There is a hack you can use to create this exclusive content for people who like your page while hiding the call-to-action for non-fans to like your page to see that exclusive content.

1. Create a single cell borderless table, with a fixed height and width.

2. Create a background image for that cell to the same dimensions, containing the information (usually a call-to-action) you want NON-fans to see.

3. Create an image of the same size that contains the information you want Fans to see and insert that into the cell.

4. Use the following FBML tags from above to surround the cell contents.

This FBML Tag only displays its content to users who have liked your page. So what we’re actually doing here is creating a table with a background image, and then covering it up with another one if you’ve liked the page.

Here is the code you can use to work with:

<center>
<table width="X" height="Y" border="0" cellspacing="0" cellpadding="0">
<tr>
<td background="YOURDOMAIN.com/image1.jpg>
<fb:fbml version="1.1">
<fb:visible-to-connection>
<img src="YOURDOMAIN.com/image2.jpg” width="X" height="Y"></a>
</fb:visible-to-connection>
</fb:fbml>
</td>
</tr>
</table>
</center>

Types of Content to Make Exclusive

There are many different offers you can make exclusive to Facebook users who like your fan page. Here are just a few ideas for what you can make exclusive:

• In-store coupon
• Discount codes
• Exclusive photos and videos
• Link to download free eBook
• Sneak peek at new product

Show off your exclusive fan page tabs, or let me know if you have any questions in the comments below!Related Posts:

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Last week, Facebook launched a series of social plugins that third party sites such as CNN and Pandora can install to instantly personalize users’ experiences on their sites. For example, Yelp will display Facebook friends that have joined Yelp on their homepage, and Pandora makes playlist  recommendations based on bands you’ve liked on Facebook.

Facebook assures that “None of your information—your name or profile information, what you like, who your friends are, what they have liked, what they recommend—is shared with the sites you visit with a plugin.” Still, many users are cautious and don’t like their personal information spread throughout the web in any form. Fortunately, Facebook lets users fine-tune their privacy settings; they just have to dig a bit to find them. Here’s how to opt-out of Facebook’s “Instant Personalization” features.

Opt Out of Instant Personalization on Specific Sites

When you visit a site that uses Instant Personalization, there will be a bar at the top of the screen letting you know that they are using these features, and giving you the option to opt out. Simply click “No thanks” to opt out of that specific site.

Opt Out of Instant Personalization on All Sites

Instead of having to opt in for Instant Personalization, users are automatically opted in, and must opt out manually. To opt out:

1. Go to your Facebook homepage. Click “Account” in the upper-right hand corner, and then “Privacy Settings” from the drop down menu.

2. On the Privacy Setttings page, click “Applications and Websites.”

3. Click “Edit Settings” next to “Instant Personalization Pilot Program.”

4. Uncheck the checkbox below the explanation of Instant Personalization. It is checked by default.

That’s all it takes to opt-out of all Facebook Instant Personalization features on third party sites! Facebook won’t share your personal information until you opt back into this service.

Opt Out Friends From Sharing Your Information

Even after you opt out of Instant Personalization and sharing your information from third party sites, your friends are still able to share your information via their own profiles. So remember to opt out of this as well.

1. Go back to the “Applications and Websites” privacy settings page and click “Edit Settings” next to “What your friends can share about you.”

2. Uncheck anything you don’t want your friends to be able to share about you with other applications and websites. If you uncheck everything, none of your information will be shared.

Related Posts:

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Last week, Facebook updated its platform to include more “like” features to enhance the flow of social information, and make users’ experiences online more personal and social. This “social graph” connects not only people to each other, but people to what they care about. Two of the major functionality changes with the most impact are:

- Facebook users now “like” a brand instead of becoming a fan
- The universal “like” button that can be installed on any web page

So the big questions people are asking now are how brands and users will be affected by these updates.

The Brand Perspective

As a marketer, at first I was upset to learn that users were no longer “fans” of a Facebook page, but rather people who “liked” the page. There are already so many “likes” on Facebook, it seemed like it would eliminate the distinction between a fan page and basically everything else on Facebook, such as groups, photos, or every-day status updates. But there are several reasons why the fan page likes and universal like buttons will benefit brands.

• Low barrier to entry. Becoming a fan of a page seems like more of a commitment. But “liking” a page is so simple. Users endorse your brand by liking your fan page and the action still appears on their newsfeeds, just as becoming a fan would. And now this lower-barrier action will allow your updates to appear in their newsfeeds.
• Increased brand presence. Attaching “Like” buttons to each page or piece of content on your website creates a way for users to share your brand with their friends with a single click. Again, “liking” something seems easier than “sharing” something, bringing us back to the low-barrier action. More likes for you equals more of a presence for your brand on people’s newsfeeds.
• Expose brand to non-site visitors. When site visitors click the “like” button on your site, they will allow their friends who do not visit or know about your site to discover your brand. This friend-to-friend endorsement is more powerful than traditional communications, and will help bring in new site visitors.
• Gain new insights. The like button adds another dimension of insights to your site, so you can see which of your content is most popular. Although share counters like Tweetmeme and Facebook share allow you to see how many times your content has been shares, the Facebook like button is measured in clicks; all it takes is one click to “like” your content and share it with friends.
• Gain credibility. If your brand is smaller or just getting started, adding this Facebook functionality to your site will make current site visitors more comfortable interacting with your website. Seeing that Facebook “like” graphic would spark recognition for the nearly 400 million active Facebook users who visit your site. This will equate to more brand exposure for you once visitors start clicking.

The User Perspective

Facebook users’ reflexively perceive significant Facebook updates as being invasive of their privacy, without realizing (1) the awesomeness of these features. Here are the benefits to users or (2) how easy it is to opt out. Facebook is trying to change the way we experience browsing the web, and here’s how users can benefit:

• See what your friends like. We could already see before when people became fans of a brand, so I’m not referring to the newsfeed stories; rather, the activity feeds on third party websites. One of Facebook’s social plugins is the Activity Stream. For example, if you go to CNN.com and are logged into Facebook, you can see what your friends liked on CNN.com right on CNN’s homepage. If friend activity is minimal, the feed will display activity from everyone on Facebook.

• Get recommendations. The recommendations plugin lets you see what the most-liked content on a site is amongst your friends, but some sites are taking recommendations a step further. Pandora is using the Facebook Open Graph to personalize users’ experiences. There is a stream that displays what music my Facebook friends have “liked”. Also, Pandora recommends playlists for me based on bands I have liked on Facebook.

• Easily share what you like. The universal Like button makes sharing content even easier, without dedicating too much space on your newsfeed. The newsfeed story size is the key difference between “liking” something and “sharing” something.
• Stay connected with friends. These Facebook features scattered throughout the web keeps users tuned into their friends interests, provides meaningful recommendations, and creates points of conversation. The original allure of Facebook was to be able to see what your friends are up to, and now you can see what they’re up to throughout the web.

Whether you’re a marketer or a regular Facebook user, these new instant personalization features have its perks. Continue the discussion below: What do you think the pro’s and con’s of the open graph are?Related Posts:

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How to Add a Facebook Fan (Like) Box to your Website

You might have noticed that Facebook has gone a bit “like” crazy this week. One major change affected fan pages: instead of becoming a fan of a page like Coca-Cola, you now “like” the brand. Facebook also introduced a “Like” button that could be added to any page on the internet. This little like button is the easiest way to share content yet. With just one click, a user can share your content with all of his or her Facebook friends.

On Facebook, you can tell your friends if you’re interested in their status updates, posts, photos, or videos by clicking “like.” At the F8 conference this week, Facebook revealed a new social plugin that allows any webpage to add a “like” button and reap the benefits of this viral functionality. Although this new feature is integrated onto Typepad, there isn’t yet a customizable plugin for Wordpress. Here’s how to easily add the Facebook like button to any website, including a Wordpress blog:

1. Get the Like button code

This is the only code you’ll need to install the Facebook Like button on your Wordpress blog. It will automatically detect your post title.

<iframe src="http://www.facebook.com/plugins/like.php?href=<?php echo
urlencode(get_permalink($post->ID)); ?>&amp;layout=standard&amp;
show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light"
scrolling="no" frameborder="0" allowTransparency="true" style="border:none;
overflow:hidden; width:450px; height:60px"></iframe>

Please note that if you are adding this code to a website OTHER THAN a Wordpress blog, use this code instead and customize the “URL.com” for your own domain name:

<iframe src="http://www.facebook.com/plugins/like.php?href=http://URL.com
&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;
colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true"
style="border:none; overflow:hidden; width:450px; height:60px"></iframe>

2. Choose the button type

If you’d like to use the standard Like button, keep the code above the same (layout=standard).

If you’d like to use the button count version of the Like button, change “layout=standard” to “layout=button_count”.

3. Customize your Like button

There are various customizations you can make to your Like button, all of which you can see on the official like button social plugins page on Facebook’s developer site.

• Show faces or not: Show faces of your friends with “show_faces=true” or not with “show_faces=false”
• Like vs. recommend: Have a like button with “action=like” or a recommend button with “action=recommend”
  
• Color scheme options: If you have a light color scheme on your webpage, choose the correct contrast with “colorscheme=light”; if you have a dark color scheme, use “colorscheme=dark”
• Border: Add a border by changing “border:none;” to “border:1px;”

4. Adding the code to Wordpress

Adding the Like button to each post

Open your single.php file and look for the_content(). Each theme will be coded differently, but this php call should always appear. I’ve added my code above the the_content() code so the like button appears at the top of my posts. You can choose to add the button below your posts by inserting the code below the_content().

Adding the Like button on your homepage

If you also want the like button to appear above each post on your homepage, like I do here at U Stand Out, open your index.php file and look for the_content(). Just as you did for single.php, add the code above the php code for the_content(). You can also simply add the code to a sidebar widget to give your readers the option to “like” your blog’s homepage.

Let me know if you have any questions in the comments below!Related Posts:

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If you’re a marketer who’s been asked to create a presence on Facebook for your client or company, you might have struggled with the decision of whether to create a Facebook page or a Facebook group. At first glance, the two seem quite similar, but once you dig deeper the functionality is very different.

I was recently asked the question of pages vs. groups on the U Stand Out Facebook page. Ask and you shall receive (for the most part), so here are the core differences between Facebook pages and Facebook groups.

What is a Facebook Page?

Facebook pages are for organizations, businesses, celebrities, bands, etc. to broadcast information to fans in an official and public manner. They can be enhanced with applications that help the brand communicate with and engage their fans, and capture new audiences virally through their fans’ recommendations to their friends. Fans of a Facebook page will see that page’s updates on their newsfeeds.

What is a Facebook Group?

Facebook groups are for members of groups to connect, share or collaborate on a given topic. Groups can be used to create awareness around various ideas, such as events, meetups, or alumni connections. The main feature of groups is the ability to make then “invite only” or limited to certain networks.

What is the difference between Facebook pages and groups?

1. Official vs. Casual

Pages can only be created to represent a real organization, business, celebrity, etc. by an official representative of that brand. Groups, however, can be created by any user and about any topic.

2. Professional vs. Personal

If you are a page admin, your name will not be displayed on the page. If you post to your page’s wall or take any other action on the page, such as comment on or like a post, it will appear to come from the page rather than your personal profile. If you are a group admin, your name will appear on that group and any action you take within that group. Groups can also have “officers” who are displayed on the group.

3. Public vs. Private

Groups can be kept closed or secret, or limited to networks associated with a user’s profile, whereas pages are open to the entire public. Fan pages are visible to people who are logged out of Facebook or not registered at all.

4. Customization and Applications

Pages can install applications, such as the Static FBML application, which allows advances customizations such as a default landing page. Other applications, such as polls, can be installed to increase fan participation. Groups, however, have very limited options; the only settings you can alter are the following elements, which mostly all are limited to enable/disable options:

• Who can write on the wall
• Events
• Discussion board
• Photos
• Videos
• Links
• Access (public, private, or secret)

5. Indexed by Search Engines

Many articles out there claim that pages are indexed by search engines, whereas groups are not because of their private nature. Please note that this is NOT the case. Both pages and groups can be indexed by the search engines, unless the group admin specifies that the group is closed. Fan pages just have more opportunities to be search engine optimized, since they can be customized with tabs and landing pages with Static FBML. Facebook groups can still be search engine optimized in the info section of the group, but pages have more content to SEO.

6. Membership Control

Groups offer more control over who can participate in the discussion. Groups can be entirely secret (invite-only) or private (appears in search results, but members have to be approved or part of a certain network). But anyone can become a fan of a fan page and participate in the discussion. Because of the groups’ privacy settings, they are more like “clubs.”

7. Mass Messaging

Groups can send messages directly through its members, and these messages will appear in the members’ inbox, just as they would receive a message from a friend. However, the caveat is that once a group reaches 5,000 members, mass messages can no longer be sent. Fan pages can only send “updates” that do not appear in the users’ inbox, so are not seen as often. Also, groups can send event invites directly to all of their members, but pages have to resort to other methods of promotion (updates, Facebook ad buys, etc.) to try to let their fans know about an event.

8. Targeted Updates

Fan pages can target their updates (status updates, photos, videos, shared links, etc.). These updates can be targeted by location and/or language. Groups cannot target their updates.

10. Engagement metrics

Facebook pages allow admins to track engagement. This feature is called “page insights,” which provide admins with demographic breakdowns, page views, engagement stats (comments, likes, etc.), video views, photo views, etc. This information is extremely valuable when measuring social media ROI. Groups do not provide this information.

11. Vanity URL

A vanity URL (also called “user name”) is the unique URL you can assign to fan pages or user profiles, such as http://facebook.com/UStandOut. This URL before given a unique vanity URL was http://www.facebook.com/pages/U-Stand-Out-Social-Media/128257327553?ref=ts. So the vanity URL is much more memorable and easy to share. Groups cannot be assigned vanity URLs.

12. Promotional Widgets

Fan pages have promotional widgets you can used to attract more fans to the page. Adding a Facebook Fan Box to your website will allow site visitors to become fans of your Facebook page without ever leaving your site. You can also encourage fans to promote your fan page on their website or blog with fan badges.

Examples of what should be a page or a group

Ok, so let’s review. Now that you know the differences between pages and groups, you may still be confused about which to choose for your brand. So here are some example entities, and where they would best fit:

Pages

• Brands or products (Coca-Cola, Harley-Davidson, Verizon)
• Stores or venues (Best Buy, H&M, Banana Republic)
• Celebrities and public figures (Barack Obama, Johnny Depp, Lance Armstrong)
• Bands and singers (Linkin Park, Taylor Swift, Coldplay)
• Sports teams (New York Mets, Boston Red Sox)
• Other organizations (charities, universities

Groups

• Alumni groups (high school class, study abroad program)
• Charitable events and fundraisers (walk for the cure)
• Clubs (book clubs, running clubs, other scheduled gatherings)
• Random weird stuff (I Just Tried to Ford the River and my ****ing Oxen Died, New York is Better than Wherever You Are From, etc.)

Should you create a Facebook Profile instead?

No. The question on the U Stand Out Facebook page included profiles, but profiles are strictly for personal use, and should only be created for an individual. Facebook has been known to delete profiles created for fictitious characters (Harry Potter, Frodo Baggins, etc.) or brands that should be Facebook pages, or the random weird stuff (Sushi is AwEsOmE, Long Walks on the Beach, etc.) that should be Facebook groups. So imagine pouring all that hard work into a profile, just to have it deleted.

Please let me know if you have any questions in the comments below!

Become a Fan of U Stand Out: Social Media here!Related Posts:

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If you have a Facebook fan page for your website or blog, you might want to consider adding a fan box to your website. The fan box is a widget that allows fan page admins to embed a widget featuring their fan page fans and page activity on their website.

One reason this fan box is so valuable is because visitors to your website can become a fan of your Facebook page without ever having to leave your site. This will allow you to communicate with these visitors after they leave your site via status updates and posts that will appear in their Facebook newsfeeds. And since most Facebook users check their newsfeed on a daily or hourly basis, this is extremely valuable and FREE advertising.

Guide to installing a fan box on your website or blog

1. Navigate to settings. On your Facebook page, click “Edit Settings” below the profile image.

2. Navigate to fan box. Scroll down. On the right-hand column, click on the link “Promote with a Fan Box”.

3. Customize your fan box. Your page will already be selected in the drop-down menu. Here, you will have several options for what you would like to appear on your fan badge. You can choose any combination of the following elements:

Stream

Fans

Facebook logo

4. Get the widget or code. If you have a TypePad or Blogger blog, you can automatically install the fan box as a widget, and that’s it! For everyone else, including Wordpress blogs, you’ll need to manually install code. Click “Other” to generate a text box containing your code, and proceed to step 5.

5. Install the code. If you have a Wordpress blog, navigate to your widgets panel. Install the “Text” widget (arbitrary text or HTML), and copy in your fan box HTML code.

6. Customize the code. If your fan box doesn’t fit into your sidebar by default, you’ll have to tweak the code a bit. If you look at my fan box to the right, I’ve customized the fan box so that it’s not as wide as the default size, and only displays six fans instead of ten. In the code, you’ll want to edit the following:

• connections=”10″
• width=”300″

I’ve also added a height=”270” attribute to keep the bottom from getting cut off.

If you have any questions on how to install a fan box on your website or blog, post them in the comments below.Related Posts:

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If you are an admin of a Facebook fan page, you’ll know that there aren’t many ways to customize a fan page with only its default applications. Although you can post different types of content, the design of and layout of your page is the same as a regular Facebook profile. Creating a Facebook landing page will help your fan page stand out.

There are several Facebook applications you can install on your fan page that will allow you to create a customized landing page. These pages can be used to encourage viewers to become a fan of your page, promote products and deals, or provide coupons or other incentives.

Here are some examples of Facebook pages with customized landing pages:

• Coca Cola
• Reese’s
• Dunkin’ Donuts
• Pringles

Here are the steps to follow to create your own Facebook landing page:

1. Add the Static FBML application

The first thing to do is add the Static FBML application. Static FBML allows you to add advanced functionality to your page. It’s basically a blank canvas to which you can use HTML or FBML (Facebook Markup Language) to create a mini-webpage right on your fan page.

Upon clicking “Add to Application,” select the page you’d like to add Static FBML to and click “Add to Page”.

2. Add content to your Facebook landing page

After adding the application to your pace, click “Edit Page” below your page’s profile image. Scroll down to the FBML application and click “Edit”.

The “Box Title” will be the name of your tab. The main text field is where you can add content and standard HTML. Just like any website, you can add images (hosted elsewhere), text, links, and other formatting. Do not add HTML, HEAD, or BODY tags.

3. Set up a tab for the landing page

Click “Edit Page” below your page’s profile image. Scroll down to the FBML application and click “Application Settings”.

Each FBML page can function as a full tab (which we’re doing here) or a box in the left-hand column of your page’s wall tab. When creating a landing page, make sure the “Tab” setting is added and the “Box” setting is removed.

4. Make the FBML tab the default landing page

If you want this customized tab to be the default landing page, so that it’s the first thing a new user sees upon entering your fan page, go back to your page settings and select “Wall Settings”.

In the “Default Landing Page for Everyone Else” dropdown, select your new custom FBML tab.

5. Test your new FBML tab

Make sure that your FBML tab looks right. To make sure that your FBML page appears as the default tab for non-fans, log out of Facebook and visit your fan page.

Have you created a customized Facebook landing page for your Facebook fan page? Showcase yours by linking to your fan page in the comments below!

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Facebook launched a new feature yesterday that allows fan pages to target updates by geography and language. Admins of fan pages have access to this option, and this functionality will be great for local and global brand integration.

This will be great for brands considering creating separate pages in order to gain an international social presence; now they won’t have to. All international updates, in all different languages, can now live on the same fan page.

The functionality is very simple to use. First click the target symbol next to the “Share” button under the status bar.

Then select your location and language targets. For location, you can drill down by country, state/province, or city. Language is self-explanatory, and you can use it in conjunction with geo-targeting or by itself.

That’s it! Happy targeting.

Become a fan of U Stand Out for the latest news in social media.

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