Facebook

How to Easily Add an iFrame Reveal Tab to Your Facebook Page – no PHP required!

by Diana Urban on February 2, 2013

Updated February 27th, 2013 with the latest instructions!

What is a reveal-tab?

A reveal tab is a custom tab on your Facebook page in which you can like-gate your content. This means that your fans — people who have already liked your page — will be the only ones able to see the content on your tab. Everyone else — people who haven’t yet liked you page — will see something different, such as a message letting them know that they need to “like” your page in order to get that exclusive, fan-only content. A reveal tab is a great way to get more likes on your Facebook page.

How to Invite Your Facebook Friends to Like Your Facebook Page

by Diana Urban on January 28, 2013

If you’ve recently created a Facebook page for your blog or business, you’re on the right track to grow your audience and get more website traffic from your social media activity. However, it can take a bit of time to ramp-up the amount of people who “like” your Facebook page. It’s all about getting momentum — the more people who “like” your Facebook page, the more newsfeeds your posts will end up in. And the more people who “like” your page’s content, the wider your potential audience becomes.

To get a good start on the amount of people who “like” your Facebook page, you should ask your friends, family, and peers for help. After all, you’re starting a new endeavor, and hopefully your personal network will be supportive and willing to help.

Get More Likes – How to Add a Facebook Like Box to your Website

by Diana Urban on January 26, 2013

If you have a Facebook fan page for your website or blog, you might want to consider adding a Like Box to your website. The Like Box is a widget that allows fan page admins to embed a widget featuring their fan page and Facebook activity right on their website.

One reason this Like Box is so valuable is because visitors to your website can become a fan of your Facebook page without ever having to leave your site. This will allow you to communicate with these visitors after they leave your site via status updates and posts that will appear in their Facebook newsfeeds. And since most Facebook users check their newsfeed on a daily or hourly basis, this is extremely valuable and FREE advertising. Installing the Like Box on your website will help you get more likes, more quickly.

How to Optimize Your Facebook Page for Graph Search

by Diana Urban on January 18, 2013

Facebook’s new Graph Search, which is currently limited to a select group of beta users, will make it easier for people to discover your Facebook page and learn more about your company or blog. Even though it’s not yet widely available, you can take a few steps now to ensure that your Facebook page is optimized for graph search.

Let’s call this Graph Search Optimization (GSO), shall we?

How to Easily Schedule Posts on your Facebook Page

by Diana Urban on January 16, 2013

To make sure you keep your fans engaged on Facebook, it’s important to post updates regularly. But it can be tough to remember each day, especially if you have a full-time job. What if you have a meeting, or are in class, during the time of day when your fans are most active on Facebook? What if you think of an awesome update — at 3am?

Fortunately, Facebook makes it really easy to schedule updates for the future, so you don’t have to worry. You can even schedule any kind of update weeks or months in advance.

How to Get Ideas for New Facebook Page Posts

by Diana Urban on January 14, 2013

If you maintain a Facebook page for your blog or business, you need to constantly be thinking of ideas for fresh, new posts. To keep your fans engaged, you should be publishing updates several times a week — even daily. To stay organized, you can download this free social media calendar template. It includes a Facebook tab for all of your Facebook page updates.

If you’re banging your head against the wall trying to think of what to post next on your Facebook page, here are some ideas to get you back on track — along with some inspiration from some of the top brands on Facebook who use these strategies every day.

How to Size your Facebook Profile Picture & Thumbnail

by Diana Urban on January 8, 2013

Updated January 8th, 2013 with the latest instructions!

If you’ve ever tried to change your Facebook profile picture before, whether for your personal profile or fan page, you know how frustrating it can be. On top of Facebook’s technical glitches, which leave you wonder if you’re permanently stuck with that question mark of doom, the thumbnail never seems to look right.

On your personal profile thumbnail, you’re either a tiny speck in the distance or you’re showing off your left eyebrow. On your fan page, your brand’s logo is cut off. Here are some fan pages that still haven’t gotten it quite right:

Facebook Picture Sizes – The Ultimate Cheat Sheet [Infographic]

by Diana Urban on January 7, 2013

You never get a second chance to make a first impression. Having a visually striking Facebook page will help you get more “first impression” likes. If you’re ready to design (or redesign) your Facebook page, it’s important to know the sizing information for all of the photo spaces. This will save you time as you create your images in Photoshop or another image editing software, and will ensure that your Facebook page look sleek and professional.

This is the only cheat sheet you’ll need! Below the infographic you’ll find a description of each element, and some tips and tricks to save you time and frustration.

How to Optimize Your Facebook Content Strategy for a Global Audience

by Diana Urban on November 28, 2012

Does your company or blog target a worldwide audience? You may have thought expanding your reach in your own country was challenging enough — but what about the potential audience you can reach around the world?

You may not have the resources to translate your content into every language — but you don’t necessarily have to. (For now.) But if you’re getting to a point where you’d like to expand your reach globally, here are five tips to on how to create a Facebook content marketing strategy that scales — without having to build multiple Facebook pages.

Ultimate Guide: How to Use Facebook Insights to Measure Your Fan Page

by Diana Urban on April 17, 2012

Once you’ve created and optimized your Facebook page, you might be wondering how successful your page really is. The Facebook Insights dashboard will help you determine how successful your page is at generating likes, visits, clicks, and engagement. It will also help you gauge whether or not your content and engagement strategies are working.

To see your Facebook Insights dashboard, click on the settings icon at the top-right side of your page, and then select View Insights from the drop-down menu.