Facebook

6 Reasons Why You Should Have a Facebook Fan Page

Why You Should Have a Facebook Fan Page

Facebook gives you access to millions of people on a daily basis, and you should give your brand visibility where people go every day. If your blog, website, or business still doesn’t have a Facebook fan page, it’s not too late. You’d be surprised by the amount of companies that still don’t realize Facebook is a valuable resource for reaching their audience.

Here are just some of the reasons why your business should have a Facebook fan page:

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25 Great Examples of Facebook Fan Pages Reveal Tabs

25 Great Examples of Facebook Fan Pages Reveal Tabs

Facebook fan pages allow businesses to engage with fans in a two-way conversational format. In order to continue this conversation beyond a single fan page visit, businesses need to find ways to get people to “like” their fan pages. This way, their fan page updates will appear in their fans’ newsfeeds, offering an opportunity for fans to interact.

Facebook reveal tabs, a.k.a. like gates, are an excellent way encourage people to like your fan page. They’re default landing pages the user sees the first time they visit your Facebook page, which encourage them to “like” the page in order to see some sort of exclusive content. It’s proven to be an effective way to generate a fan base more quickly.

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How to Change your Name on Facebook After Getting Married

Are you planning on changing your name when you tie the knot? If so, you’ll have a lot of forms to fill out, from updating your driver’s license to updating your utility bills. Fortunately, Facebook makes it much easier to change your name than the Social Security Administration.

Here’s how to update your name on Facebook in three simple steps.

 

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Facebook Pages Now Look and Act Like Facebook Profiles

Facebook Pages Now Look and Act Like Facebook Profiles post image

Facebook released a huge update to Facebook pages yesterday that make pages act a lot more like profiles. This is a HUGE win for marketers, and here are the top reasons why:

  • Facebook pages can now comment on other Facebook page walls
  • You can now browse Facebook AS YOUR PAGE and get notifications when there is new fan activity on your page
  • Facebook pages can now feature profiles at the top of the page
  • Fans can more easily see which of their friends have liked your page

Here’s a complete walkthrough of all of the new features of Facebook Fan Pages:

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The 9 Worst Ways to Use Facebook for Business

Facebook for Business

I originally posted this article to the HubSpot blog, where I work as the Head of International Marketing.

Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. But there are some common mistakes that companies make on Facebook.

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How to Create a Facebook Vanity URL

Facebook Vanity URL

A Facebook “Vanity URL” is a custom URL that you can assign to your personal  profile or any of your Facebook Pages. By default, the URL of your profile or page will be a random string of numbers, such as http://facebook.com/pages/page-name/123456789. But you can change this URL to be more professional and SEO friendly, like http://facebook.com/page-name. It’s just not so obvious how to go about updating your Vanity URL. Read More…

Facebook SEO: 6 Easy Ways to Optimize your Fan Page

Facebook SEO

Facebook fan pages are a great way to connect with your audience in a more conversational way than your website. It’s also useful for promoting content via the newsfeed, sharing images, and broadcasting events. Other than placing a Facebook like box on your website and participating in Facebook questions, there aren’t too many ways to reach out to Facebook users, unless your willing to fork over some cash for Facebook engagement ads. Before resorting to buying ads, you should know that it’s possible to optimize your Facebook page for search engines, just as it is for your website!

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Facebook Questions

Last week Facebook began rolling out the new feature Facebook Questions, which allows users to get answers to their questions from the entire Facebook community. Users can click the “Ask Question” button on the homepage, and you can see friends’ questions and answers on their profile and in their newsfeed.

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Facebook Lock

*NOTE* As of March 2011, Facebook no longer allows the use of custom FBML tabs. Click here to read how to easily add an iFrame Reveal Tab to your Facebook page.

If you’re a small business owner or blogger, finding ways to virally grow your Facebook fan base without spending money on advertising can seem like quite a challenge. Even if you’re successfully driving traffic to your fan page from your website, nothing guarantees that visitors with “Like” your fan page.

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Facebook Instant Personalization

Last week, Facebook launched a series of social plugins that third party sites such as CNN and Pandora can install to instantly personalize users’ experiences on their sites. For example, Yelp will display Facebook friends that have joined Yelp on their homepage, and Pandora makes playlist  recommendations based on bands you’ve liked on Facebook.

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