I originally posted this article to the HubSpot blog, where I work as an Inbound Marketing Consultant.
LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. It’s pretty awesome.
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I originally posted this article to the HubSpot blog, where I work as an Inbound Marketing Consultant.
LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. However, just like Facebook and Twitter, there are several common mistakes that companies make on LinkedIn.
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If you’re not familiar, LinkedIn is like Facebook for professionals. You display your professional experience, connect with current and past coworkers, and even meet new connections. It’s a great online networking opportunity. If you’re a professional blogger and want to boost your credibility as an expert in your field, you should consider putting your blog on your LinkedIn profile.
In the spirit of research, I put U Stand Out on my WordPress page, which you can see on my LinkedIn profile page. Here’s how to do it: Click to continue…
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If you’re planning to use LinkedIn to find job opportunities, optimizing your profile will help you stand out. But did you know that you can also use LinkedIn to improve the SEO of your website or blog?
Here’s how it works: if high ranking websites link to your website, it will improve your website’s page rank, so you’ll appear higher in organic Google searches. LinkedIn profiles have a fairly high Google Page Rank, so if have good profile SEO and link your website to it, your website’s SEO will also improve. I’m not claiming that your page rank will shoot through the roof (you need many, many backlinks for that to happen), but it will help a bit, and if more people click on your LinkedIn profile, they may also click on your website. Click to continue…
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