SEO

Why You Need To Optimize Your Blog Post Titles for Specific Keywords

by Diana Urban on February 13, 2013

Have you thought of something to blog about for your next post? Great job! Have you written the post already? Even better! Is your blog post title something cute like “And Now For Something Completely Different” or “What You Don’t Know CAN Hurt You”? Yikes!

If those types of titles sound familiar, it’s time to rethink how you title and optimize your blog posts. What’s wrong with those titles? They don’t contain keywords that people might be searching for on Google. If you’re not using keywords in your post titles that tell readers — and search engines — what your blog posts are all about, nobody’s going to be able to find your great content.

How to Show Your Face Next to Your Blog Posts with Google Authorship

by Diana Urban on January 24, 2013

Google Authorship is a way to put a face to your content in Google’s search results. It’s a very powerful search engine optimization (SEO) tool — people’s eyes are attracted to visual content, and having a face next to a piece of content not only makes the listing more enticing, but it lends more authority to the content.

It also provide the searcher with additional information right in the search results. Besides the page title, URL, date published, and thumbnail from your Google+ profile, it also shows how many people have you in their Google+ circles (if it’s over a certain number). There’s also a link to more articles by you.

How to Kill a Great Website with Bad Search Engine Optimization

by Diana Urban on October 17, 2011

Search engine optimization is the science (and art) of strategically including a keyword you want more traffic for throughout a website page. If done correctly, it allows people to find you when they search for that keyword in search engines. If done with black-hat SEO techniques, it can ban your site from Google. If done poorly (or overdone), even with the best intentions, it will just make you look foolish to your readers.

This post isn’t about intentional black-hat SEO techniques like content cloaking, invisible keyword stuffing, link farming, link exchanges, and other practices. It’s about websites that overdo their SEO to the point where it ruins what would have been a perfectly good site, page, or blog post.

Facebook SEO: 6 Easy Ways to Optimize your Fan Page

by Diana Urban on September 20, 2010

Facebook fan pages are a great way to connect with your audience in a more conversational way than your website. It’s also useful for promoting content via the newsfeed, sharing images, and broadcasting events. Other than placing a Facebook like box on your website and participating in Facebook questions, there aren’t too many ways to reach out to Facebook users, unless your willing to fork over some cash for Facebook engagement ads. Before resorting to buying ads, you should know that it’s possible to optimize your Facebook page for search engines, just as it is for your website!

8 Ways to Optimize Links To Get More Clicks

by Diana Urban on July 28, 2010

Whether promoting content on your website, blog, email marketing campaigns, or social media channels, one of your goals is for readers to engage with your content. One primary form of engagement is clicking on links; links to fill out a form, links to download a free eBook, links to product specifications, etc.

These links are your calls-to-action, which aren’t just limited to the “big red button.” If you think about it, every link you create is a call-to-action, since there has to be some reason you’ve linked to some internal or external content. And the more internal links users click on, the greater chance they will become a customer or lead, and lower your bounce rate.

10 Easy SEO Tips for Bloggers

by Diana Urban on August 27, 2009

Obtaining a high page rank isn’t something that happens overnight. It takes time, effort, and patience. You may have read advice that tells you to comment on other relevant blogs, build relationships with dofollow bloggers, participate in forums, and guest blog. And while that’s all good advice (great advice, actually), some of us don’t have as much time as others. And these things are very time consuming.

How to Improve Your Website’s SEO Using LinkedIn

by Diana Urban on December 6, 2008

If you’re planning to use LinkedIn to find job opportunities, optimizing your profile will help you stand out. But did you know that you can also use LinkedIn to improve the SEO of your website or blog?

Here’s how it works: if high ranking websites link to your website, it will improve your website’s page rank, so you’ll appear higher in organic Google searches. LinkedIn profiles have a fairly high Google Page Rank, so if have good profile SEO and link your website to it, your website’s SEO will also improve. I’m not claiming that your page rank will shoot through the roof (you need many, many backlinks for that to happen), but it will help a bit, and if more people click on your LinkedIn profile, they may also click on your website. Read More…