by Diana Urban on October 17, 2011
Search engine optimization is the science (and art) of strategically including a keyword you want more traffic for throughout a website page. If done correctly, it allows people to find you when they search for that keyword in search engines. If done with black-hat SEO techniques, it can ban your site from Google. If done poorly (or overdone), even with the best intentions, it will just make you look foolish to your readers.
This post isn’t about intentional black-hat SEO techniques like content cloaking, invisible keyword stuffing, link farming, link exchanges, and other practices. It’s about websites that overdo their SEO to the point where it ruins what would have been a perfectly good site, page, or blog post.
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by Diana Urban on September 20, 2010
Facebook fan pages are a great way to connect with your audience in a more conversational way than your website. It’s also useful for promoting content via the newsfeed, sharing images, and broadcasting events. Other than placing a Facebook like box on your website and participating in Facebook questions, there aren’t too many ways to reach out to Facebook users, unless your willing to fork over some cash for Facebook engagement ads. Before resorting to buying ads, you should know that it’s possible to optimize your Facebook page for search engines, just as it is for your website!
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by Diana Urban on July 28, 2010
Whether promoting content on your website, blog, email marketing campaigns, or social media channels, one of your goals is for readers to engage with your content. One primary form of engagement is clicking on links; links to fill out a form, links to download a free eBook, links to product specifications, etc.
These links are your calls-to-action, which aren’t just limited to the “big red button.” If you think about it, every link you create is a call-to-action, since there has to be some reason you’ve linked to some internal or external content. And the more internal links users click on, the greater chance they will become a customer or lead, and lower your bounce rate.
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by Diana Urban on August 27, 2009
Obtaining a high page rank isn’t something that happens overnight. It takes time, effort, and patience. You may have read advice that tells you to comment on other relevant blogs, build relationships with dofollow bloggers, participate in forums, and guest blog. And while that’s all good advice (great advice, actually), some of us don’t have as much time as others. And these things are very time consuming.
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