by Diana Urban on July 28, 2010
Whether promoting content on your website, blog, email marketing campaigns, or social media channels, one of your goals is for readers to engage with your content. One primary form of engagement is clicking on links; links to fill out a form, links to download a free eBook, links to product specifications, etc.
These links are your calls-to-action, which aren’t just limited to the “big red button.” If you think about it, every link you create is a call-to-action, since there has to be some reason you’ve linked to some internal or external content. And the more internal links users click on, the greater chance they will become a customer or lead, and lower your bounce rate.
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by Diana Urban on April 1, 2010
Now that you know why you should lower your blog’s bounce rate, let’s cover some easy ways you can reduce the bounce rate of your blog.
First, it’s important to understand what a bounce rate is, and to analyze your current bounce rate using Google Analytics. So if you don’t already have Google Analytics installed on your blog, install it and wait at least a week to accumulate some stats and determine your blog’s bounce rate. And keep in mind that blogs tend to have a higher bounce rate than other types of websites.
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by Diana Urban on March 30, 2010
Did you know that lowering your blog’s bounce rate can get you more subscribers? Or that your Google page rank might be partially determined by your bounce rate?
Unlike regular or ecommerce websites, blogs tend to have higher bounce rates because of several reasons, including the nature of blogs (readers only find value from a single post), affiliate marketing tactics (encouraging users to click ads to external sites), and methods bloggers often use to promote their blogs (social bookmarking sites like StumbleUpon). As such, bloggers tend to overlook the value of implementing tactics to reduce their blog’s bounce rate at all. Click to continue…
