by Diana Urban on January 1, 2012
New Years resolutions have to be the most frequently broken promises people make to themselves. Can you remember the last time you kept your new year’s resolution until the following December? If so… you’re pretty awesome. Just think: it’s always impossible to get a treadmill at the gym in January. Then it gets a little easier in February, and then is back to normal by March. So many gym memberships go to waste by spring.
Resolutions are often broken because they weren’t realistic to begin with, or were too drastic a change to adhere to. But new years are such a great opportunity to get a fresh start, especially after wrapping up big projects before the holidays in December. So if you can set realistic goals for yourself, now is the time to do so.
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by Diana Urban on October 20, 2011
Facebook fan pages allow businesses to engage with fans in a two-way conversational format. In order to continue this conversation beyond a single fan page visit, businesses need to find ways to get people to “like” their fan pages. This way, their fan page updates will appear in their fans’ newsfeeds, offering an opportunity for fans to interact.
Facebook reveal tabs, a.k.a. like gates, are an excellent way encourage people to like your fan page. They’re default landing pages the user sees the first time they visit your Facebook page, which encourage them to “like” the page in order to see some sort of exclusive content. It’s proven to be an effective way to generate a fan base more quickly.
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by Diana Urban on October 12, 2011
Getting married is a very time consuming task, right from the moment he pops the question. Trust me, I know. I just got married 3 weeks ago, and take a look at the last post on this blog. It was published seven months ago. That must have broken about 50 fundamental laws of blogging.
But from coordinating with venues, to cake tastings, to flowers, and the hundreds of dress fittings you need to go to (ok, maybe not hundreds), there’s just not enough time in the day for everything. If you’re a bride-to-be reading this, I’m sure you haven’t even had time to think about what happens to your online identity after you change your name. Such as your Twitter handle. Click to continue…
by Diana Urban on February 11, 2011
Facebook released a huge update to Facebook pages yesterday that make pages act a lot more like profiles. This is a HUGE win for marketers, and here are the top reasons why:
- Facebook pages can now comment on other Facebook page walls
- You can now browse Facebook AS YOUR PAGE and get notifications when there is new fan activity on your page
- Facebook pages can now feature profiles at the top of the page
- Fans can more easily see which of their friends have liked your page
Here’s a complete walkthrough of all of the new features of Facebook Fan Pages:
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