Social Media

4 Wrong Ways to Use Social Media During a Terrorist Attack

by Diana Urban on April 16, 2013

Yesterday was a scary, sad day for us Bostonians. Two bombs went off at the Boston Marathon finish line, and two were left undetonated in the area. Three people have died, and about 150 wounded. It was a tragedy.

As a born-and-raised New Yorker, my mind immediately flashed back to 9/11, and that same panicked feeling set in. I called my husband to make sure he hadn’t gone downtown, and then emailed our immediate family to let them know we were both safe at work. And then I went to Twitter to see the latest updates.

9 Social Media Trends You Need to Know About for 2013

by Ashley Jones on March 21, 2013

Social networking is currently dominating in a full-fledged manner and the growth of mobile social media has also been phenomenal. Interesting trends have been predicted by experts for the year 2013 and as time goes on, these trends are becoming more and more predominant. At present, statistics show that almost 61% of the people who use smartphones are accessing social media sites through their gadgets.

Mobile social media is now being used to promote brands and posting reviews and comments about various products and services. Smartphones and tablets are now being used to browse the web and Facebook, Instagram, Twitter, G+, LinkedIn and so on. Multimedia engagement is on a rise and e-commerce has turned into M-commerce.

How to Change a Facebook Fan Page Tab Image on Timeline Pages

by Diana Urban on February 8, 2013

Updated on February 8th, 2013 with the latest instructions!

On Facebook’s Timeline Fan Pages, tabs are now represented by images, much in the same style as the Photo Stream feature on the old fan pages. By default, these images will be displayed with the logo of the app you’re using to create that image. For example, if you’re using the Static FBML application to create a like-gated tab, you’ll see a star icon that probably doesn’t fit into your page’s branding.

Fortunately, you have complete control over the images that represent each tab, so you can customize them to fit your fan page’s design. *Note that at the time of this writing, for certain default Facebook applications such as Photos, Videos, and Notes, the tab image cannot be customized.

Why People Should Stop Being Jerks on Twitter

by Diana Urban on January 21, 2013

For better or worse, social media has changed the way we communicate. One could argue that we’re either bringing the world closer together, or we’re creating a new generation of social misfits. I can see both sides of that argument. But what really rubs me the wrong way is when people are jerks on Twitter. People are saying things to each other that they would never say in person, just because they can hide behind their Twitter handle.

It seems that some people think the mantra, “If you have nothing nice to say, don’t say it at all” doesn’t apply to the Twitterverse. Well guess what? Just because you said it in 140 characters or less doesn’t make it any less personal. You may not even realize that you’re being mean, but every time you criticize or insult someone, even if you think you’re @ replying them individually, the whole world can see it. And that makes it worse — because you’re belittling them in front of an audience.

How to Size your Facebook Profile Picture & Thumbnail

by Diana Urban on January 8, 2013

Updated January 8th, 2013 with the latest instructions!

If you’ve ever tried to change your Facebook profile picture before, whether for your personal profile or fan page, you know how frustrating it can be. On top of Facebook’s technical glitches, which leave you wonder if you’re permanently stuck with that question mark of doom, the thumbnail never seems to look right.

On your personal profile thumbnail, you’re either a tiny speck in the distance or you’re showing off your left eyebrow. On your fan page, your brand’s logo is cut off. Here are some fan pages that still haven’t gotten it quite right:

Facebook Picture Sizes – The Ultimate Cheat Sheet [Infographic]

by Diana Urban on January 7, 2013

You never get a second chance to make a first impression. Having a visually striking Facebook page will help you get more “first impression” likes. If you’re ready to design (or redesign) your Facebook page, it’s important to know the sizing information for all of the photo spaces. This will save you time as you create your images in Photoshop or another image editing software, and will ensure that your Facebook page look sleek and professional.

This is the only cheat sheet you’ll need! Below the infographic you’ll find a description of each element, and some tips and tricks to save you time and frustration.

11 Reasons a 23-Year-Old Should Run Your Social Media Campaigns

by Diana Urban on August 17, 2012

Pardon the generalization: I don’t mean to attack people who look down on 23-year-olds specifically. No wait… maybe I do. This article is a rebuttle to 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media posted in the Time Business section last week. The author claims that 23-year-olds are too immature, aren’t technically savvy, and have friends that may post inappropriate content to your company’s social media account. Since some of it (especially that last bit) is a stretch, it leads me to believe that the author made an unfortunate hire at some point, leading her to publish an article on a very large publication that misrepresents an entire generation. I work with several 23-year-olds who manage HubSpot’s social media accounts. And just a few years ago, I myself was a 23 year old managing Harley-Davidson’s social media campaigns; now I’m the Head of International Marketing at HubSpot. So I wanted to help clear things up.

10 Ways to Hurt your Job or Internship Search via Social Media

by Diana Urban on April 20, 2012

Social media is a great networking resource when you’re looking for a new job, your first job out of college, or an internship. I got my current job at HubSpot nearly two years ago because of connections I’d made on Twitter, so I can say with certainty that it works.

Since I’ve recently hired an intern to work with me this summer, I’ve sifted through lots of resumes and internet stalked my candidates, like every (smart) hiring manager in this day and age will do. So I’ve seen a lot of mistakes that kept people from interning at Boston’s #1 place to work for two years running. I wanted to share these with you, so you can avoid these snafus. Keep in mind that every hiring manager is looking for different things; these are just the things that I personally would take into consideration.

Here are 10 ways to hurt your job search or internship (so don’t do these things!):

What’s Changing With Facebook’s New Timeline Fan Pages

by Diana Urban on March 1, 2012

Anyone who runs marketing programs via a Facebook page collectively grimaced yesterday morning upon seeing the news that Facebook pages would be completely changing, and then change would be mandatory in 30 short days. The new Facebook fan page design, which is very similar to the profile Timeline, is already available for all businesses to implement on Facebook pages. There will be amazing new features to take advantage of, and this will make the change worth it. Here’s what you need to know about the changes you’ll need to make to prepare for the automatic upgrade:

How to Make Social Media New Years Resolutions You Can Keep

by Diana Urban on January 1, 2012

New Years resolutions have to be the most frequently broken promises people make to themselves. Can you remember the last time you kept your new year’s resolution until the following December? If so… you’re pretty awesome. Just think: it’s always impossible to get a treadmill at the gym in January. Then it gets a little easier in February, and then is back to normal by March. So many gym memberships go to waste by spring.

Resolutions are often broken because they weren’t realistic to begin with, or were too drastic a change to adhere to. But new years are such a great opportunity to get a fresh start, especially after wrapping up big projects before the holidays in December. So if you can set realistic goals for yourself, now is the time to do so.

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