Facebook fan pages allow businesses to engage with fans in a two-way conversational format. In order to continue this conversation beyond a single fan page visit, businesses need to find ways to get people to “like” their fan pages. This way, their fan page updates will appear in their fans’ newsfeeds, offering an opportunity for fans to interact.
Facebook reveal tabs, a.k.a. like gates, are an excellent way encourage people to like your fan page. They’re default landing pages the user sees the first time they visit your Facebook page, which encourage them to “like” the page in order to see some sort of exclusive content. It’s proven to be an effective way to generate a fan base more quickly.