Social Media

25 Great Examples of Facebook Fan Pages Reveal Tabs

by Diana Urban on October 20, 2011

Facebook fan pages allow businesses to engage with fans in a two-way conversational format. In order to continue this conversation beyond a single fan page visit, businesses need to find ways to get people to “like” their fan pages. This way, their fan page updates will appear in their fans’ newsfeeds, offering an opportunity for fans to interact.

Facebook reveal tabs, a.k.a. like gates, are an excellent way encourage people to like your fan page. They’re default landing pages the user sees the first time they visit your Facebook page, which encourage them to “like” the page in order to see some sort of exclusive content. It’s proven to be an effective way to generate a fan base more quickly.

How to Manage your Online Identity After You Get Married

by Diana Urban on October 12, 2011

Getting married is a very time consuming task, right from the moment he pops the question. Trust me, I know. I just got married 3 weeks ago, and take a look at the last post on this blog. It was published seven months ago. That must have broken about 50 fundamental laws of blogging.

But from coordinating with venues, to cake tastings, to flowers, and the hundreds of dress fittings you need to go to (ok, maybe not hundreds), there’s just not enough time in the day for everything. If you’re a bride-to-be reading this, I’m sure you haven’t even had time to think about what happens to your online identity after you change your name. Such as your Twitter handle. Read More…

Facebook Pages Now Look and Act Like Facebook Profiles

by Diana Urban on February 11, 2011

Facebook released a huge update to Facebook pages yesterday that make pages act a lot more like profiles. This is a HUGE win for marketers, and here are the top reasons why:

Facebook pages can now comment on other Facebook page walls
You can now browse Facebook AS YOUR PAGE and get notifications when there is new fan activity on your page
Facebook pages can now feature profiles at the top of the page
Fans can more easily see which of their friends have liked your page

Here’s a complete walkthrough of all of the new features of Facebook Fan Pages:

7 Ways to Find a Job Using Social Media

by Diana Urban on September 29, 2010

Think tweeting is just good for talking about Glee or sitting on your couch? Think again. Job applicants are starting to turn to social media to find a new gig, get a foot in the door at their dream company. Even employers are looking for their next all-stars on social media channels. And I’m not making this up… if not for Twitter, I may not have landed a job at HubSpot, named the #1 best place to work in Boston.

So here are just some of the ways you can find a job using social media:

How to Add Official Twitter Button to Your Site or Blog

by Diana Urban on August 13, 2010

Say goodbye to Tweetmeme! Twitter has just released an official Tweet button for people to install on their websites and blogs. This Tweet button allows users to easily share content on Twitter and see how many times the content has been retweeted.

7 Reasons Why You Should Monitor Your Social Media Presence

by Diana Urban on August 10, 2010

Whether you’re an individual blogger or a giant corporation, it’s very important to monitor your brand and industry’s social media presence. Millions of people flock to social media sites to share their thoughts and opinions, so even companies without Facebook or Twitter profiles would benefit from monitoring the conversation.

Once you nail down the monitoring process, you can monitor your social media presence in 10 minutes a day. There are numerous tools, such free tools like Google Alerts or Google Reader, and paid tools like Radian6 and HubSpot that streamline the monitoring process. But why should you bother?

FourSquare Updates – Are You Oversharing?

by Diana Urban on June 30, 2010

If you use FourSquare, you know that checking in is addictive. No matter where you go, whether it’s to work, to a local bar, to the movies, or to the grocery store, you immediately reach for your smart phone to see if you can oust someone as mayor or unlock a new badge.

How to Get More Facebook Page Likes Using Exclusive Content

by Diana Urban on June 20, 2010

*NOTE* As of March 2011, Facebook no longer allows the use of custom FBML tabs. Click here to read how to easily add an iFrame Reveal Tab to your Facebook page.

If you’re a small business owner or blogger, finding ways to virally grow your Facebook fan base without spending money on advertising can seem like quite a challenge. Even if you’re successfully driving traffic to your fan page from your website, nothing guarantees that visitors with “Like” your fan page.

How to Opt Out of Facebook’s Instant Personalization

by Diana Urban on April 28, 2010

Last week, Facebook launched a series of social plugins that third party sites such as CNN and Pandora can install to instantly personalize users’ experiences on their sites. For example, Yelp will display Facebook friends that have joined Yelp on their homepage, and Pandora makes playlist recommendations based on bands you’ve liked on Facebook.

What Facebook Likes Mean for Brands and Users

by Diana Urban on April 27, 2010

Last week, Facebook updated its platform to include more “like” features to enhance the flow of social information, and make users’ experiences online more personal and social. This “social graph” connects not only people to each other, but people to what they care about. Two of the major functionality changes with the most impact are: Read More…

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