Facebook gives you access to millions of people on a daily basis, and you should give your brand visibility where people go every day. If your blog, website, or business still doesn’t have a Facebook fan page, it’s not too late. You’d be surprised by the amount of companies that still don’t realize Facebook is a valuable resource for reaching their audience.
Here are just some of the reasons why your business should have a Facebook fan page:
1. Increase Online Visibility
With 250 million users signing into Facebook on a daily basis, having a Facebook fan page provides you with a platform to engage with an increasingly social audience. Facebook allows pages to share photos, videos, questions, and more with users who have liked the page. These shared assets are visible in users’ newsfeeds, right on their Facebook homepage, in-line with their friends’ status updates.
2. Engage With Your Target Audience and Consumers
Facebook has made it easier for businesses to advertise to their target audiences in a very personal way. With Facebook fan pages, your promotional messaging is integrated right into your fans’ newsfeeds, alongside updates from their friends.
Facebook is inherently social. As such, your target audience and current customers can like, reply to, and share any update, photo, video, or link you share on your Facebook page. And you can engage with them by answering any questions they have, or showing your appreciation for participating on your page.
3. Manage Your Online Reputation
Facebook can also be used as a customer service platform. You have the unique opportunity to publicly show that you care about your audience/customers/consumers. You can monitor and respond to any questions, feedback, suggestions, and even criticism posted to your Facebook wall. By responding, you’ll show that you have a genuine interest in your audience’s opinions, which can create a positive buzz around your business.
4. Be More Easily Findable Online
Having a presence on social media sites like Facebook also has benefits such as increasing your search engine presence. Search engines take well-maintained Facebook pages into account when determining their search results, which can allow you to be found by more potential clients in the search engines. Also, the more “likes” your page has, the more visible you’ll be within Facebook, which is second to Google.
5. Gain Social Endorsement
It has been proven that our behavior is influenced by the behavior and approval of our peers. The most powerful form of marketing is via social endorsement, where you can see that your friends like or have bought a product/service. People tend to tune out traditional media, such as TV ads and magazine ads. But they pay attention to what their friends are doing. And their friends are on Facebook, perhaps liking your page. So they might decide to like your page, too.
6. Target Ads Based on Interests
In addition to your Facebook page alone, Facebook also provides your business with an advertising platform that hyper-targets your ads based users’ interests. So not only can Facebook increase your visibility, but they can help you gain exposure to an audience that you already know is interested in topics relevant to your business.
Facebook can provide you with the opportunity to reach millions of people very inexpensively. This guide will show you how to build a Facebook page, engage with your audience, and promote your presence to reach as wide and as relevant an audience as possible.
What do you think is the best reason to have a Facebook fan page?
