How to Create a Landing Page for your Facebook Fan Page

*NOTE* As of March 2011, Facebook no longer allows the use of custom FBML tabs. Click here to read how to easily add an iFrame Reveal Tab to your Facebook page.

If you are an admin of a Facebook fan page, you’ll know that there aren’t many ways to customize a fan page with only its default applications. Although you can post different types of content, the design of and layout of your page is the same as a regular Facebook profile. Creating a Facebook landing page will help your fan page stand out.

There are several Facebook applications you can install on your fan page that will allow you to create a customized landing page. These pages can be used to encourage viewers to become a fan of your page, promote products and deals, or provide coupons or other incentives.

Here are some examples of Facebook pages with customized landing pages:

• Coca Cola
• Reese’s
• Dunkin’ Donuts
• Pringles

Here are the steps to follow to create your own Facebook landing page:

1. Add the Static FBML application

The first thing to do is add the Static FBML application. Static FBML allows you to add advanced functionality to your page. It’s basically a blank canvas to which you can use HTML or FBML (Facebook Markup Language) to create a mini-webpage right on your fan page.

Upon clicking “Add to Application,” select the page you’d like to add Static FBML to and click “Add to Page”.

2. Add content to your Facebook landing page

After adding the application to your pace, click “Edit Page” below your page’s profile image. Scroll down to the FBML application and click “Edit”.

The “Box Title” will be the name of your tab. The main text field is where you can add content and standard HTML. Just like any website, you can add images (hosted elsewhere), text, links, and other formatting. Do not add HTML, HEAD, or BODY tags.

3. Set up a tab for the landing page

Click “Edit Page” below your page’s profile image. Scroll down to the FBML application and click “Application Settings”.

Each FBML page can function as a full tab (which we’re doing here) or a box in the left-hand column of your page’s wall tab. When creating a landing page, make sure the “Tab” setting is added and the “Box” setting is removed.

4. Make the FBML tab the default landing page

If you want this customized tab to be the default landing page, so that it’s the first thing a new user sees upon entering your fan page, go back to your page settings and select “Wall Settings”.

In the “Default Landing Page for Everyone Else” dropdown, select your new custom FBML tab.

5. Test your new FBML tab

Make sure that your FBML tab looks right. To make sure that your FBML page appears as the default tab for non-fans, log out of Facebook and visit your fan page.

Have you created a customized Facebook landing page for your Facebook fan page? Showcase yours by linking to your fan page in the comments below!