You never get a second chance to make a first impression. Having a visually striking Facebook page will help you get more “first impression” likes. If you’re ready to design (or redesign) your Facebook page, it’s important to know the sizing information for all of the photo spaces. This will save you time as you create your images in Photoshop or another image editing software, and will ensure that your Facebook page look sleek and professional.
This is the only cheat sheet you’ll need! Below the infographic you’ll find a description of each element, and some tips and tricks to save you time and frustration.
Also note that Facebook does, from time to time, make changes to their Timeline pages. If you notice any discrepancies when editing your Facebook page, please comment on this blog post. I will update the infographic with the latest information whenever there are changes.
Cover Photo – 851 x 315 pixels
This cover photo gives you an opportunity to show off your brand. For pages, the cover photo dimensions are 851 x 315 pixels. However, there are a few things to keep in mind about this space. According to Facebook’s official policies, cover photos cannot include:
- Price or purchase information, such as “40% off” or “Download it at our website.”
- Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
- References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
- Calls-to-action, such as “Get it now” or “Tell your friends.”
- Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
Profile Photo – 160 x 160 pixels
The profile photo is actually the most challenging piece to get right, for a few reasons:
- The profile photo appears as 160 x 160 pixels, but the minimum upload size is 180 x 180 pixels, which isn’t at all intuitive
- The photo is automatically sized down for the thumbnail as it appears in the timeline (and in your fans’ newsfeeds), and it chops off the border so your logo might get cut off
For complete instructions on how to do this right, read How to Size your Facebook Profile Picture & Thumbnail.
Custom Tab Photos – 111 x 74 pixels
Any custom tabs you have created for your Facebook page will appear as images in the top navigation of your timeline. You can customize these images however you’d like.
For instructions, read How to Change a Facebook Fan Page Tab Image.
Shared Image – 403 x 403 pixels
Any image that you share on your Facebook page will be forced to 403 x 403 pixels in the timeline view. When you view the image in the photos lightbox, it will be up to 920 x 720 pixels. The maximum upload size is 2048 x 2048 pixels.
Link Preview Image – 90 x 90 pixels
When you share a link on your timeline, the image height or width that you choose to represent the article will be forced to 90px, depending on which is smallest. So for example, if the picture is actually 180 x 220 pixels, the height will be forced down to 90 pixels but the width will be 110 pixels, leaving a bit less room for your article title and meta description.
Highlighted Post or Milestone – 843 x 403 pixels
If you create a milestone or highlight a post on your page, the image can be up to 843 x 403 pixels.
Facebook ads
For the most common sponsored story types, the image will be 194 x 139 pixels. A regular ad image will be 100 x 72 pixels.
