Facebook Picture Sizes – The Ultimate Cheat Sheet [Infographic]

You never get a second chance to make a first impression. Having a visually striking Facebook page will help you get more “first impression” likes. If you’re ready to design (or redesign) your Facebook page, it’s important to know the sizing information for all of the photo spaces. This will save you time as you create your images in Photoshop or another image editing software, and will ensure that your Facebook page look sleek and professional.

This is the only cheat sheet you’ll need! Below the infographic you’ll find a description of each element, and some tips and tricks to save you time and frustration.

Also note that Facebook does, from time to time, make changes to their Timeline pages. If you notice any discrepancies when editing your Facebook page, please comment on this blog post. I will update the infographic with the latest information whenever there are changes.

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Cover Photo – 851 x 315 pixels

This cover photo gives you an opportunity to show off your brand. For pages, the cover photo dimensions are 851 x 315 pixels.  However, there are a few things to keep in mind about this space. According to Facebook’s official policies, cover photos cannot include:

  • Price or purchase information, such as “40% off” or “Download it at our website.”
  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
  • Calls-to-action, such as “Get it now” or “Tell your friends.”
  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

Profile Photo – 160 x 160 pixels

The profile photo is actually the most challenging piece to get right, for a few reasons:

  • The profile photo appears as 160 x 160 pixels, but the minimum upload size is 180 x 180 pixels, which isn’t at all intuitive
  • The photo is automatically sized down for the thumbnail as it appears in the timeline (and in your fans’ newsfeeds), and it chops off the border so your logo might get cut off

For complete instructions on how to do this right, read How to Size your Facebook Profile Picture & Thumbnail.

Custom Tab Photos – 111 x 74 pixels

Any custom tabs you have created for your Facebook page will appear as images in the top navigation of your timeline. You can customize these images however you’d like.

For instructions, read How to Change a Facebook Fan Page Tab Image.

Shared Image – 403 x 403 pixels

Any image that you share on your Facebook page will be forced to 403 x 403 pixels in the timeline view. When you view the image in the photos lightbox, it will be up to 920 x 720 pixels. The maximum upload size is 2048 x 2048 pixels.

Link Preview Image – 90 x 90 pixels

When you share a link on your timeline, the image height or width that you choose to represent the article will be forced to 90px, depending on which is smallest. So for example, if the picture is actually 180 x 220 pixels, the height will be forced down to 90 pixels but the width will be 110 pixels, leaving a bit less room for your article title and meta description.

Highlighted Post or Milestone – 843 x 403 pixels

If you create a milestone or highlight a post on your page, the image can be up to 843 x 403 pixels.

Facebook ads

For the most common sponsored story types, the image will be 194 x 139 pixels. A regular ad image will be 100 x 72 pixels.

For a complete, step-by-step walkthrough on how to create and optimize your Facebook page, download the eBook Stand Out on Facebook.

Stand Out on FacebookIn this eBook, you’ll learn how to:
  • Create a beautiful Fan Page that looks sleek and professional
  • Get more likes with a like-gated content offer strategy
  • Develop and maintain a Facebook fan engagement strategy
  • Build a content schedule to keep fans coming back for more

Comments

  1. says

    Hi Diana,

    I’ve been an avid fan of your OUTSTANDING work at HubSpot. So, for me its a no-brainer to download your ebook. Because, if its anything like the material you’ve created at HubSpot, its bound to be AWESOME! Thank you for a wonderful infographic tutorial. I’ve only just started my business FB page (facebook.com/perfiniti) and am in TOTAL LEARNING mode. Thank you once again and Take Care!

  2. says

    I was wondering where you got the dimensions for the timeline cover? It has been my experience that the measurements from the top are 211 (not 210) and the measurement from the bottom is 104 (not 105).

    Whenever I do timeline covers with the dimensions this infographic shows, the timeline cover is off just a bit.

    The problem lies in the information that’s floating around the Net. Some say 104, some say 105. Did you get these measurements directly from a Facebook staff member?

    I would appreciate knowing. Thanks! :)

    • says

      Hi Bonnie,

      One wouldn’t need to get the dimensions from a Facebook staff member. :-) All you have to do is a bit of clever Photoshop sleuthing to know exactly how many dimensions each element of a Facebook page is sized. I just re-confirmed to double check my work, and it looks to me that there are 210 pixels between the top of the profile photo and the top of the cover photo not including the 1px border of the profile photo.

  3. says

    I absolutely love this cheat sheet! I am thinking that I need to get my image posts size correct. This way, when posting images that contain quotes, the viewer does not have to click on the images to read. They simply scroll through.

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