Last week Facebook began rolling out the new feature Facebook Questions, which allows users to get answers to their questions from the entire Facebook community. Users can click the “Ask Question” button on the homepage, and you can see friends’ questions and answers on their profile and in their newsfeed.
How a Fan Page Can Ask a Question
Fan pages can also participate in the asking and answering Facebook Questions! If you want to post a question as one of your fan pages, just go to that fan page, click “Ask a Question” above the new status bar, and create a question to ask.
These questions will then be searchable by topic (based on keywords in the question) so that the Facebook community can find and answer your questions. This is a great way to garner free insights for your brand.
How a Fan Page Can Answer a Question
When you’re in a question, you can change which persona you answer the Facebook question as. The default is to answer the question as yourself (your personal Facebook profile).
But you can change this persona to a fan page from the dropdown menu, and answer people’s question as though the fan page is answering.
How to Find Relevant Questions to Answer
Facebook is already sorting questions by category pages; these are the pages that were automatically linked to your profile interests a couple months back. You can type in a category in the “Questions About” field, or you can select from suggested categories (which are populated from your personal profile interests, so they may not be relevant to your brand page field or industry).
How Fan Pages Benefit
Previously, fan pages had no way to reach out to Facebook users who have not yet liked the page besides purchasing Facebook ad units and marketing the fan page from their website or advertising messaging. This new feature allows fan pages to meaningfully engage with users who have not liked the fan page.
Now companies can search for relevant Facebook questions people are asking, whether about their brand, products, or industry, and answer these questions. By contributing to the conversation, fan pages can:
- Extend their exposure to users on Facebook
- Drive more traffic to their fan page
- Establish themselves as knowledge leaders in their field or industry
- Directly answer questions people have about their brand or product
If you’re an internet marketer using social media as part of your campaigns, you know how huge this is! Brands both big and small can benefit from the Facebook Questions feature. The product is still rolling out to users, so if you have not yet seen this feature, you will soon!
How will you integrate Facebook Questions into your online marketing plan?
