Several weeks ago, a widgets center went live on Facebook, where users could create widgets for their blogs or websites. These included both widgets for individuals’ profiles, such as the profile badge, and widgets for businesses’ fan pages, such as the fan box and share functionality.
Now, Facebook users can create a fan badge to promote pages they are fans of. Your most loyal fans will gobble this right up. And what blogger doesn’t like filling up their left sidebar with useless widgets?
Here’s what the tool to generate a fan badge looks like:
All the user has to do is select the fan page of his choice and copy/paste the code somewhere on his website. It’s extremely simple. If you manage a fan page, you can drive your fans to this badge creator with their page preselected by choosing the page from the drop down and copy/pasting the URL. It will look like this: http://www.facebook.com/facebook-widgets/fanbadges.php?page_id=128257327553
You know you want to click it. (You might have to become a fan of U Stand Out first, but you know you want to do that, too.)
Again, this is extremely simple stuff, but you have to know it exists. Facebook is pretty good at keeping this stuff hidden; they promoted the functionality yesterday, but pulled the promo soon after.
Fan badges are a great way to get those loyal fans to drive traffic (and more fans) to your fan page.