Facebook recently launched a new feature that allows users to embed Facebook posts on their websites. This feature allows you to embed any type of post — photos, videos, and any other public status — onto your website, and your readers can “like” or share the posts on their own Facebook profiles right from your website. They can also “like” your page or “follow” a public profile right from the embedded post.
As with all other Facebook feature releases, this feature is being rolled out slowly. So far, only news websites like CNN, People, and Mashable are able to embed posts on their websites. But according to Facebook, this feature will be rolling out to all pages and users soon. So if you cannot follow the instructions below yet, don’t worry — you’re not doing anything wrong.
Once you have this feature, here’s how you’ll be able to embed a Facebook post on your website:
How to embed a Facebook post on your website
1. Click the down-arrow on the top-right of any Facebook posts
2. Click Embed Post
3. Copy the embed code that appears
4. Paste the code on your website where you would like the embedded post to appear
Ideas for using embedded Facebook posts on your website
Once this feature is rolled out to all users and you’re able to use this feature on your website, here are a few ideas for how to use embedded posts:
1. Use it as share functionality
At this point, people are so used to seeing social share chicklets on every website — so those buttons aren’t as effective at encouraging shares. Now, if you share a post on your Facebook page, you can embed that story at the bottom of your blog post to encourage readers to like or share the post on their profiles.
2. Embed posts instead of taking screenshots
Previously, if you wanted to show something from your Facebook page or anyone else’s, you’d need to take a screenshot of the post, make it pretty by adding a border, and then add it to your website. Now you’ll be able to easily grab a bit of code to share on your site, and users will be able to interact with the post.
3. Create lists for your blog
It’s a Buzzfeed world right now, and funny or cute lists are getting tons of traffic. So you can now embed funny/cute/interesting Facebook posts in a blog post and turn each post into a list item. Here’s an example of how the Huffington Post created a list from George Takei’s Facebook posts.
4. Tell a news story and provide commentary
If something noteworthy happens in the news or pop culture, many news outlets will cover the story, and many celebrities my comment on it on their pages as well. Now you can embed all of these Facebook posts on your blog to tell a story of how the news unfolded that day. You can also provide your own commentary on each remark below each embedded post.
What other ideas do you have for using embedded Facebook posts on your website? Please share your ideas in the comments below! Great ideas will be added to this post, with attribution linking to your website.