Because of Facebook’s Edgerank algorithm, only around 6.5% of people who’ve liked your page will see your post in their newsfeed.
While marketers love to complain about this (including me), if you think about it, it makes sense – if you saw every post for every friend and page you’ve liked, your newsfeed would flash by at 100 miles an hour, and you wouldn’t be able to keep up.
Here are two key strategies you can use to ensure that your hard-earned fans see each of your posts.
Encourage fans to turn on notifications
Once a user likes your page, she can click the Liked dropdown and select Get Notifications.
Going forward, whenever you publish a new post to your page, this user will not only see this story in her newsfeed, but she’ll also get a notification. If she has mobile and/or email notifications enabled, she’ll get this notification even if she’s not actively browsing Facebook.
Clicking the notification will bring the user to the full story on your page.
So how can you encourage fans to opt in to get these notifications? Here are a few ideas:
1. Incorporate a call-to-action into your cover image
2. Occasionally publish posts to your page timeline encouraging users to get notifications, lest they miss important updates. Boost these posts to ensure they reach your full audience (you’ll learn about boosting posts later today).
3. Run Facebook ads targeted just at people who already like your page, encouraging them to opt in to get notifications. You’ll learn how to run ads on Day #19.
Boost your posts
Once you publish a Facebook post, you’ll be able to “boost” it. This means that you can spend any amount of money to increase impressions on your post. I’ve found that for most small businesses – including U Stand Out – all it takes is $3-5 to have a post reach its entire audience.
I do think boosting important posts is worth it – some companies boost every post. The data shows the value. Boosted posts are seen and engaged with more than unboosted posts.
If you really want to be scrappy or don’t have any budget, not all hope is lost. If your content is remarkable, and people who see the post organically engage with the post, organic posts can still reach a wide audience. As you can see from this example, an unboosted image post still had 1.3K impressions, even more than the 1.1K impressions from the boosted post the previous day.
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Click to tweet: How to Make Sure Fans See Your Facebook Page Posts – http://bit.ly/YWffOf by @DianaUrban
Click to tweet: How to Make Sure Fans See Your Facebook Page Posts – bit.ly/YWffOf pic.twitter.com/xQPZn8nayf
Click to tweet: Only 6.5% of people who’ve liked your Facebook page will see your posts. How to beat the algorithm: http://bit.ly/YWffOf