All Facebook users, whether they’ve “Liked” your page or not, will see your page’s timeline by default rather than any like-gate apps you’ve created.
However, you can still effectively promote the offerings of your reveal tab on your fan page. Here’s how you can make use of the other aspects of your Facebook fan page’s layout.
1. Strategically name your app tabs
You can customize the name shown under the thumbnail image of each app tab on your Facebook page (except for the standard Facebook apps, such as Photos). Here’s an example of what this looks like on U Stand Out’s Facebook page:
Here are some ideas for strategic names you can use for your app tabs:
- Free Download
- Get a Discount
- Get 50% Off
- Earn Rewards
- Win a Prize
- Latest News
2. Pin a promotional story to the top of your Timeline
If you’re giving something awesome away on your reveal tab, post an update about it and pin that story to the top of your Timeline.
3. Link to your reveal tab from your website
You can promote your exclusive fan-only offer on your website, and link directly to your reveal tab. This way, you’ll be encouraging your website visitors to like your fan page, and since they’re already visiting your site, they’re be more likely to do so than random Facebook users.
To find out what your reveal tab link is, go to the Apps section of the Admin tool, and click Link to this Tab under the custom app you’re using for your reveal tab.
Then you’ll see the direct link to your reveal tab.