How to Promote a Reveal Tab on Facebook Without Default Landing Pages

It’s March 30th, the day that all Facebook fan pages will be automatically upgraded to Timeline pages. This means that while your fan page can still have custom tabs and reveal tabs, these tabs can no longer be set as your default landing pages. All Facebook users, whether they’ve “Liked” your page or not, will see your page’s Timeline by default.

However, you can still effectively promote the offerings of your reveal tab on your fan page. Here’s how you can make use of the other aspects of your Facebook fan page’s layout.

1. Strategically name your app tabs

You can customize the name shown under the thumbnail image of each app tab on your Facebook page (except for the standard Facebook apps, such as Photos). Here’s an example of what this looks like on U Stand Out’s Facebook page:

Here are some ideas for strategic names you can use for your app tabs:

• Free Download
• Get a Discount
• Get 50% Off
• Earn Rewards
• Win a Prize
• Latest News

Learn how to change the name of your app tabs here.

2. Prioritize the order of your app tabs

You can reorder your app tabs so that the most important tabs are toward the front. The first tab will always be the standard Photos app, and that cannot be changed. So the 2nd tab should be your most important tab, such as your reveal tab.

To reorder the images, first click the down arrow to the right of your tab images:

Then hover over the tab image you’d like to reorder and click the pencil icon. Then select the tab you’d like to swap with this tab.

3. Pin a promotional story to the top of your Timeline

If you’re giving something awesome away on your reveal tab, post an update about it and pin that story to the top of your Timeline.

Learn how to pin as story to the top of your Timeline here.

4. Link to your reveal tab from your website

You can promote your exclusive fan-only offer on your website, and link directly to your reveal tab. This way, you’ll be encouraging your website visitors to like your fan page, and since they’re already visiting your site, they’re be more likely to do so than random Facebook users.

To find out what your reveal tab link is, go to the Apps section of the Admin tool, and click Link to this Tab under the custom app you’re using for your reveal tab.

Then you’ll see the direct link to your reveal tab.

5. Don’t advertise any offers or promotions in your cover photo

This is more of a reminder than a tip; it is against Facebook’s rules to advertise any promotions, giveaways, or offers in the cover image. That space is exclusively for branding purposes.