A like gate tab, otherwise known as a reveal tab or a fan gate tab, is a customized tab you can create for your Facebook page that shows content only to people who have liked your page. Everyone else will just see messaging encouraging them to like your page in exchange for whatever content you’re offering.
This is a great way to get more people to like your Facebook page. But this custom tab will only be successful if people are actually seeing it. Without promoting it correctly, it will be hidden on your Facebook page, and won’t entice anyone to do anything.
Here are a few ways to make sure that visitors to your Facebook page actually see your like gate tab.
1. Link to your like gate tab from your website
You can promote your exclusive fan-only offer on your website, and link directly to your like gate tab. This way, you’ll be encouraging your website visitors to like your fan page, and since they’re already visiting your site, they’re be more likely to do so than random Facebook users.
To find out what your like gate tab link is, go to the Apps section of the Admin tool.
Then click Link to this Tab under the custom app you’re using for your reveal tab.
Then you’ll see the direct link to your like gate tab.
Now that you have your like gate URL, you can create hyperlinks on your website leading directly to your like gate tab. For example, in my author bio at the bottom of every blog post, I link to my Facebook page using this like gate URL.
2. Pin a promotional story to the top of your timeline
If you’re giving something awesome away on your like gate tab, post an update about it and pin that story to the top of your Timeline. This way, your new visitors who don’t go directly to your like gate tab will see this story right at the top of your timeline.
Learn how to pin as story to the top of your Facebook page timeline here. Remember to re-pin this story every seven days if you always want it to be at the top of your page, since Facebook removes the pin after that amount of time has passed.
3. Strategically name your like gate tabs
You can customize the name shown under the thumbnail image of each custom app tab on your Facebook page. This is a prominent place for new visitors to see that you have some sort of offer in place. Here’s an example of what this looks like on U Stand Out’s Facebook page:
Here are some ideas for strategic names you can use for your app like gate tab, depending on what you’re actually offering to fans only:
- Free Download
- Get a Discount
- Get 50% Off
- Earn Rewards
- Win a Prize
- Latest News
4. Prioritize your like gate tab by reordering your app tabs
You can reorder your app tabs so that the most important tabs are toward the front. The first tab will always be the standard Photos app, and that cannot be changed. So the 2nd tab should be your most important tab, such as your reveal tab.
To reorder the images, first click the down arrow to the right of your tab images:
Then hover over the tab image you’d like to reorder and click the pencil icon. Then select the tab you’d like to swap with this tab.
5. Run Facebook ads that link directly to your like gate tab
You can run a Facebook ad that links directly to your like gate tab. This is a great Facebook marketing strategy — you’re not just dumping all these paid visitors on your timeline; instead, you’re leading them to the tab you’ve specifically created to encourage them to like your page. This means you’ll get more ROI for your ad spend.
When creating a new Facebook ad, choose the Get More Page Likes option.
Then when you build your ad, you can select the Landing View — choose your like gate tab here!
What other creative strategies have you used to get new visitors to your Facebook page to see your like gate tab? Let me know in the comments below!