Facebook has launched a new feature on Facebook pages that allow you as a page admin, as well as your fans, to reply to individual comments on each of your posts. This allows for more of a threaded conversation, as are typically seen on blog comments and some forums.
This feature not only makes conversations easier to follow, but it should also increase engagement, since you can now reply to fans individually, thus encouraging them to continue the conversation with you since they’re getting individual attention. It also allows your fans to reply directly to each other. Previously, if too many comments happened since a particular comment you wanted to reply to, it was hard to indicate who exactly you were talking to, and this probably dissuaded people from replying at all.
As of right now, this is a feature that page admins need to turn on. To see this option, make sure that your admin panel is collapsed by clicking the Hide button, if necessary.
Then click Turn on Replies. If you don’t yet see this option, it should roll out to all Facebook pages soon, so keep checking back.
You will then see a confirmation message that replies have been turned on.
Replies are only available in NEW posts that are published on your page. The feature will not retroactively be added to old posts. To reply to an individual comment on a post, simply click the Reply link instead of entering your comment in the regular text field.
Then you can enter your reply in the right place.
What do you think? Will you use this feature frequently?