You can now pin your most important posts to the top of the Timeline on your Facebook fan page. It will be the first update that users see at the top of the page.
This feature gives you the opportunity to customize the experience of your fan page visitors. Here are a few ideas of posts you can pin to the top of your Timeline:
The content on your like-gated tab (linking to that app tab)
- Special events
- Facebook-fan-only deals
- Product or feature announcements
- An important blog post
How to pin a story to the top of your timeline
First, you need to post the update, picture, video, etc. to your newsfeed as you typically would. Then hover over that story, and click on the Edit pencil icon that appears.
Then click Pin to Top.
Then you’ll see this post move to the top of the page. A pinned story is indicated with the little bookmark icon.
The Seven Day Rule
The catch is that this pin will expire after seven days. So if you are promoting your like-gated content, for example, make sure that you schedule a weekly reminder in your calendar to re-pin the story each week.
You might want to consider promoting things other than your like-gated content as well. The pinned story should be updated with new and engaging content, so that it’s not always the same exact thing at the top of your Timeline. If used effectively, this feature could mitigate the removal of default landing page tabs.