So you’ve set up a Facebook page, or you’re considering it. Congrats, that’s an awesome step! Now you’re probably wondering: How am I supposed to get people to like this thing?
If people like your page, they’ll start seeing your updates in their news feeds alongside their friends’ updates. But if you can’t get people to click that “like” button, you’ll lose them.
Here are some foolproof and easy ways to get people to like your Facebook page, so you can grow your following and make more people aware of your brand.
1. Post content that’s NOT self-promotional
This one’s easy — many brands on Facebook make a HUGE mistake: they’re purely self-promotional. They only publish updates on their own products, deals, discounts, or news. While it’s important to stay relevant to your brand, nobody’s going to like your page if they don’t find your posts interesting, and nobody likes the guy in the room who won’t shut up about himself. Here are some ideas for what you can post:
- The latest industry news. Don’t be afraid to share an opinion and let fans respond!
- Questions asking for fans’ opinions or favorites.
- Interesting or funny photos (try to keep it relevant, but an occasional lolcat can’t hurt).
- YouTube videos relating to your brand or industry.
- Encourage fans to upload their own photos to your page — maybe even including your product in weird situations! Have fun with it.
- Share fans’ content. This will encourage more fans to post pictures and such, because they’ll want the chance to be featured.
2. Post more visual content
Facebook updates with photos get 39% more interactions than those without photos, according to a study by Kissmetrics. Photos get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts according to HubSpot. The more interactions your post has, the more your post will appear on a new audiences’ news feed.
You should post more visual content, such as pictures and videos, to your Facebook page. Facebook recommends publishers use images with a width of at least 552 pixels. You can easily create fun images for your page using free apps like Canva, so you don’t need to be a Photoshop wiz at all.
3. Add a like box to your website
The Like Box is a widget you can embed on your website that lets visitors like your Facebook page without ever having to leave your site. You can place it anywhere on your site, like your blog sidebar or homepage footer. Read instructions for installing this like box here.
4. Get help from friends and family
Invite your friends and family to like your Facebook page. If they start engaging with your page posts, their friends will start to see your page activity appear organically in their news feeds, too. At the top of your Facebook page, click Build Audience > Invite Friends.
Click the drop-down menu at the top of the layover and select Search All Friends. Then click on anyone you want to invite to your page, and click Submit. If anyone is greyed out, it means that they either already like your page, or you’ve invited them recently and they haven’t accepted your invite yet.
5. Promote your page in your email signature
Add a link to your Facebook page in your personal email signature. If your Facebook page is for your company, add the URL to your company email signature as well. Better yet, create a signature template that includes this link and encourage your coworkers or co-bloggers to use this signature as well. If you use Gmail for your email, you can use WiseStamp to dynamically include a link to your Facebook page in your email signature. WiseStamp is a browser plugin that works with Chrome, Firefox, IE, and Safari that lets you easily create fancy email signatures. Detailed instructions are included in 20 Day Facebook Fix.
6. Cross-promote on other social media profiles
Promote your Facebook page on your other social media profiles. Here are some ideas:
- Tweet with a link to your Facebook page every so often.
- Customize one of the links on your LinkedIn profile to lead to your Facebook page.
- Occasionally promote your page via a LinkedIn update
- Ask viewers of your YouTube videos to like your Facebook page.
- Include a link to your Facebook page in your Twitter header photo (example below: I link to my author Facebook page on my Twitter profile)
7. Post new content regularly
Facebook is not a “set it and forget it” deal. In order to maintain a successful page, you need to frequently post new and engaging content that your fans would want to pay attention to. If there isn’t any new content on your page, your following will still grow, but at a slower rate. The more content you post, the more likely it is that your fans will share it with their network, and that social endorsement will bring in even more fans. To help you stay organized, use a social media content calendar to plan your posts for the upcoming month. This will make it easier to manage a consistent content stream — you won’t have to remember to brainstorm new content every single day.
8. Add your Facebook page URL… everywhere
There are so many places you can add your Facebook page URL to make your audience aware of your Facebook page. Here are just a few examples of where you can add the URL:
- Blog comment signatures
- Email newsletters
- Business cards
- Direct mail
- Shopping bags
Be really efficient with your time and add your Twitter handle to these assets while you’re at it.