How to Target Facebook Fan Page Updates

by Diana Urban on November 20, 2009

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Facebook launched a new feature yesterday that allows fan pages to target updates by geography and language. Admins of fan pages have access to this option, and this functionality will be great for local and global brand integration.

This will be great for brands considering creating separate pages in order to gain an international social presence; now they won’t have to. All international updates, in all different languages, can now live on the same fan page.

The functionality is very simple to use. First click the target symbol next to the “Share” button under the status bar.

Target Facebook Fan Page Updates

Then select your location and language targets. For location, you can drill down by country, state/province, or city. Language is self-explanatory, and you can use it in conjunction with geo-targeting or by itself.

Target Facebook Updates

That’s it! Happy targeting.

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Diana Urban (formerly Diana Freedman) is the founder of ustandout.com, a guide for making your web presence stand out using social media and other online marketing tactics, including Facebook Fan Pages, Search Engine Optimization (SEO), Twitter, and LinkedIn. Diana works as a User Experience Manager at HubSpot, an inbound marketing software company, in Boston. Start socializing with Diana by following her on Twitter.


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{ 11 comments… read them below or add one }

DaveLucasNotes November 24, 2009 at 11:06 am

I am NOT a fan of Facebook fan pages. And I disagree with your article “Why You Shouldn’t Merge Tweets and Facebook Statuses” – but having typed that, every year about this time, I open up my blog and invite GUEST-POSTERS to contribute. I would like to invite YOU! Let me know…

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Diana Freedman November 25, 2009 at 9:39 am

Haha. Why do you think you should merge tweets and Facebook statuses? And send me an email at ustandoutblog@gmail.com; we can discuss the guest blogging there. :-)

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Alien December 1, 2009 at 2:48 am

I have created a fan page for my non profit organization. How do I put music on it. I have tried using iLike but it only lets me put it on my actual facebook profile and doesn't give me the option of putting it on the fan page.

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iphone clone December 1, 2009 at 8:17 pm

Thanks for sharing

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iphone clone December 2, 2009 at 3:17 am

Thanks for sharing

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Alien February 1, 2010 at 7:45 am

How do I export my Twitter updates to Facebook Fan Page?

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Nick April 11, 2010 at 2:50 pm

Nice blog, have you written any ebooks? If not you should and you can monetize it on Clickbank or http://www.ebooked.org . Or you can use it to drive extra traffic to you site.

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Nick April 11, 2010 at 10:50 am

Nice blog, have you written any ebooks? If not you should and you can monetize it on Clickbank or http://www.ebooked.org . Or you can use it to drive extra traffic to you site.

Reply

Britax Marathon September 5, 2010 at 4:30 pm

This could actually be huge. I noticed this article was written late last year. I could have used this to definitely extend my international presence. Thanks for the solid share.

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Baby Bjorn Travel Crib September 14, 2010 at 10:16 am

Recently Facebook has made a on of changes that change the way and how many fans one can get. You really have to keep up with the latest online strategies to use Facebook effectively. Blogs & comments like the ones below help. Great work.

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Boardwalk Empire Free September 17, 2010 at 6:36 am

Hi Diana, Your site is great, we are now following you on Twitter and we love this site!! Your information has been useful, and we have made quite a few friends through your netowork. We feel like we are native Bostonians.

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