How To Promote Your WordPress Blog on LinkedIn

by Diana Urban on December 20, 2008

Wordpress LinkedIn

If you’re not familiar, LinkedIn is like Facebook for professionals. You display your professional experience, connect with current and past coworkers, and even meet new connections. It’s a great online networking opportunity. If you’re a professional blogger and want to boost your credibility as an expert in your field, you should consider putting your blog on your LinkedIn profile.

In the spirit of research, I put U Stand Out on my WordPress page, which you can see on my LinkedIn profile page. Here’s how to do it:

1. Log into LinkedIn or create an account

If you’re new to LinkedIn you’ll need to create an account. Here are tips for how to create a stellar profile, built your network, and more. If you’re already a LinkedIn member, log in as usual.

2. Add the application

Click “Applications” in the left sidebar. Scroll down and click on the WordPress application. On the next page, check the boxes next to “Display on my profile” and “Display on LinkedIn homepage.”

Wordpress application on LinkedIn

3. Set up your blog feed

Enter your blog’s URL, not your feed URL (so for example, http://ustandout.com). Select “Show all recent posts from your blog” to show your entire blog. If you only want to show certain posts, tag them “LinkedIn” in your WordPress editor and select “Show only recent posts tagged LinkedIn.”

4. Configure your privacy settings

To make sure that your blog updates appear on your LinkedIn newsfeed:

  • Click “Account & Settings” at the top of the page.
  • Click “Profile and Status Updates”
  • Make sure that in the “Publish profile updates and recommendations” section, you select “Yes”

That’s it! Your wordpress feed will now appear on your profile under your summary section.
Wordpress application on LinkedIn
Now if you have, for example, 150 connections, your blog updates will appear in 150 people’s LinkedIn newsfeeds. And if you make an effort to network by participating in groups or answers, other Linkedin members will see snippets of your most recent entries without having to navigate to your blog. This is an easy way to get your blog more exposure.

Have you linked your WordPress blog to your LinkedIn profile yet?

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Diana Urban (formerly Diana Freedman) is the founder of ustandout.com, a guide for making your web presence stand out using social media and other online marketing tactics, including Facebook Fan Pages, Search Engine Optimization (SEO), Twitter, and LinkedIn. Diana works as a User Experience Manager at HubSpot, an inbound marketing software company, in Boston. Start socializing with Diana by following her on Twitter.


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{ 12 comments… read them below or add one }

Gerald Weber SEM Group December 23, 2008 at 4:50 am

I had done this already but haven’t really seen much traffic coming from LinkedIn. However I only have like 30 connections there. Perhaps once I get some more connections and become a bit more active in LinkedIn group that might change. Sounds like a great way to get more blog exposure so I’ll see what I can do with this idea. Thanks.

Gerald Weber SEM Group’s last blog post..10 Examples of Creative Twitter Uses

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Gerald Weber SEM Group December 22, 2008 at 11:50 pm

I had done this already but haven’t really seen much traffic coming from LinkedIn. However I only have like 30 connections there. Perhaps once I get some more connections and become a bit more active in LinkedIn group that might change. Sounds like a great way to get more blog exposure so I’ll see what I can do with this idea. Thanks.

Gerald Weber SEM Group’s last blog post..10 Examples of Creative Twitter Uses

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Ben Pei December 24, 2008 at 1:43 pm

Oh wow Diana, I didn’t know I could do this on LinkedIn. Thanks! By the way I will be posting here very soon. Sorry for the delay as I had some military appointments recently.

Ben Pei’s last blog post..Pei Profit Fun Time 1

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Ben Pei December 24, 2008 at 8:43 am

Oh wow Diana, I didn’t know I could do this on LinkedIn. Thanks! By the way I will be posting here very soon. Sorry for the delay as I had some military appointments recently.

Ben Pei’s last blog post..Pei Profit Fun Time 1

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Make Money Online January 1, 2009 at 11:58 am

Diana!

You have been busy with Christmas and stuff huh? Haven’t been hearing from you anyway. Well I was busy and didn’t have time to throw my guest post for you. It will come soon I promise ok?

Cheers,
Ben Pei

Make Money Online’s last blog post..Looking Back 2008 And Welcoming 2009

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Make Money Online January 1, 2009 at 6:58 am

Diana!

You have been busy with Christmas and stuff huh? Haven’t been hearing from you anyway. Well I was busy and didn’t have time to throw my guest post for you. It will come soon I promise ok?

Cheers,
Ben Pei

Make Money Online’s last blog post..Looking Back 2008 And Welcoming 2009

Reply

Zippers July 2, 2009 at 2:01 am

I have a wordpress blog i want to know how to promote it and how to promote pages on wordpress through the main search engine.

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Zippers September 2, 2009 at 1:38 am

keep it up this nice post related good topic…………….

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Zippers September 2, 2009 at 8:38 am

keep it up this nice post related good topic…………….

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Schalk Joubert June 25, 2010 at 10:23 pm

Hi, I have the wordpress app installed, and linked to my blog but:
I need a blog to show up on one of the Linkedin Groups which I am an manager of instead of my own profile.
How can i go about doing this.
Can one log into a group without logging into one own profile?
Thanx
Schalk

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Erik March 25, 2011 at 3:25 pm

Diana – do you know of a way to send posts to different LinkedIn profiles based upon the type of post? For example, I want to send blogs to a personal LinkedIn account and news items to the company LinkedIn profile. Can I do this from the same blog by using different tags?

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Carolyn Smalls October 30, 2011 at 6:12 pm

This post is a few years old and LinkedIn may have changed its appearance since then.  I have linked my WordPress blog to my LinkedIn account, but I can’t figure out where it shows up on LinkedIn.  I have gone into my LinkedIn account to see if there are any setting I need to change, but I can’t find anything that needs to be changed. When I publish a post, it says that the post was published to LinkedIn.  Can you tell me where to find my posts on LinkedIn?  Thanks.

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