If you’re not familiar, LinkedIn is like Facebook for professionals. You display your professional experience, connect with current and past coworkers, and even meet new connections. It’s a great online networking opportunity. If you’re a professional blogger and want to boost your credibility as an expert in your field, you should consider putting your blog on your LinkedIn profile.
In the spirit of research, I put U Stand Out on my WordPress page, which you can see on my LinkedIn profile page. Here’s how to do it:
1. Log into LinkedIn or create an account
If you’re new to LinkedIn you’ll need to create an account. Here are tips for how to create a stellar profile, built your network, and more. If you’re already a LinkedIn member, log in as usual.
2. Add the application
Click “Applications” in the left sidebar. Scroll down and click on the WordPress application. On the next page, check the boxes next to “Display on my profile” and “Display on LinkedIn homepage.”
3. Set up your blog feed
Enter your blog’s URL, not your feed URL (so for example, http://ustandout.com). Select “Show all recent posts from your blog” to show your entire blog. If you only want to show certain posts, tag them “LinkedIn” in your WordPress editor and select “Show only recent posts tagged LinkedIn.”
4. Configure your privacy settings
To make sure that your blog updates appear on your LinkedIn newsfeed:
- Click “Account & Settings” at the top of the page.
- Click “Profile and Status Updates”
- Make sure that in the “Publish profile updates and recommendations” section, you select “Yes”
That’s it! Your wordpress feed will now appear on your profile under your summary section.
Now if you have, for example, 150 connections, your blog updates will appear in 150 people’s LinkedIn newsfeeds. And if you make an effort to network by participating in groups or answers, other Linkedin members will see snippets of your most recent entries without having to navigate to your blog. This is an easy way to get your blog more exposure.
Have you linked your WordPress blog to your LinkedIn profile yet?