How to Improve Your Website’s SEO Using LinkedIn

If you’re planning to use LinkedIn to find job opportunities, optimizing your profile will help you stand out. But did you know that you can also use LinkedIn to improve the SEO of your website or blog?

Here’s how it works: if high ranking websites link to your website, it will improve your website’s page rank, so you’ll appear higher in organic Google searches. LinkedIn profiles have a fairly high Google Page Rank, so if have good profile SEO and link your website to it, your website’s SEO will also improve. I’m not claiming that your page rank will shoot through the roof (you need many, many backlinks for that to happen), but it will help a bit, and if more people click on your LinkedIn profile, they may also click on your website.

These are four simple ways to optimize your profile and your website at once.

1. Create your own permalink

View your profile, and change the custom URL. Change it to your full name, your company name, or targeted keywords if they are still available. You might only want to use the company name if you own the company or know you’re there for the long-haul.

You can gear your LinkedIn permalink toward your website or blog. For example, if dianafreedman had already been taken, I might have chosen dianasocialmedia, dianafreedmanweb20, or dianaustandout. Something that incorporates name + keywords or name + company.

2. Link to your websites using anchor text

Linking to your websites will not only give Linkedin users more insight about you, but you’ll also be improving your websites’ SEO. Anchor text links that contains relevant keywords is something Google looks for when ranking your website. So by using your name, site title, and/or relevant keywords will actually improve your site’s SEO since LinkedIn is already ranked so high.

Instead of listing websites as “My Company” or “My Blog,” choose “Other” so you can choose the name of the link. Make sure that your website links appear on your public profile.

Before:

Before changing LinkedIn website anchor text

After:

After changing anchor text on LinkedIn

3. Modify your headline

Your headline is the tagline that appears right under your name in LinkedIn searches and on your profile. Instead of just writing your position, include more information about what you do, using keyword-rich descriptions. If you work for a company, put that name in the headline.

My headline before: Product Associate

My headline now: Product Associate, Social Media at TripAdvisor & Web 2.0 Blogger

4. Use keywords throughout your profile

There are several other places you can use keywords: summary, job descriptions, and interests. Make your descriptions are concise and keyword-rich (without overdoing it). Also put keywords in your job title; instead of just including the title, include the department or team. For example, my job title is Product Associate, and I’m on the social media team, so my job title on Linkedin is “Product Associate, Social Media.” At my last internship, I was a Design Assistant on the motion graphics team. Before, I just wrote “Design Assistant,” but after revamping my profile for SEO, it now says “Design Assistant, Motion Graphics.”

Guy Kawasaki has a great article: Ten Ways To Use LinkedIn, in which he also discusses improving LinkedIn SEO.

Making your profile search engine friendly is easier than you thought, right? You can view my LinkedIn profile here to see how I’ve used keywords throughout my profile

More on LinkedIn:

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Comments

  1. says

    I knew about #2 – changing the anchor text for your blogs but didn’t know about the others. I actually used my profile recently for a blog job app.

    It is interesting to me how some (new media) types EXPECT a link to your LinkedIN profile as part of a resume and or app package. It is also interesting to me, how there are no examples to go research when one is setting up a resume for blogging, SEO, social media, etc.

    Have you any experience with this? Assembling a new media resume.

    Thanxs for the tips. Good stuff!

    Missy.

    Missy (from G34 Media)’s last blog post..5 Cute Twitter Icons For Your Blog

  2. says

    I knew about #2 – changing the anchor text for your blogs but didn’t know about the others. I actually used my profile recently for a blog job app.

    It is interesting to me how some (new media) types EXPECT a link to your LinkedIN profile as part of a resume and or app package. It is also interesting to me, how there are no examples to go research when one is setting up a resume for blogging, SEO, social media, etc.

    Have you any experience with this? Assembling a new media resume.

    Thanxs for the tips. Good stuff!

    Missy.

    Missy (from G34 Media)’s last blog post..5 Cute Twitter Icons For Your Blog

  3. jeanettebamford says

    Hi, thanks for the information – great ideas. Just one problem I am hoping you may be able to help me with. I have added my profile to linkedIn, along with my website URL, however when I hover on 'My Website' (http://www.holidayz.com.au) under 'Websites' the direct URL does not show. It has a linkedIn redirect instead. Is there any way to correct this?
    Many thanks, Jeanette

  4. ericafiller02 says

    In fact, let's take a look at a few simple ways for using LinkedIn in order to improve the SEO of your website or blog: …

  5. says

    Thanks for the share! I have a question a little off topic. I wanted to start a blog to share my experiences as well as work, but didn’t want it to be too salesy. Do you find your style works best with just sharing?

  6. says

    Great article! I am always looking for new techniques and methods to increase search engine position and to gain quality backlinks. I myself have a blog dedicated to sharing these techniques with other webmasters. Please let me know if you would like to exchange backlinks. I look forward to reading more from you, thanks!

  7. Alla says

    It is my great pleasure to visit your website and to enjoy your excellent post here. I like them very much. I can feel that you paid much attention to those articles, as all of them make sense and are very useful. Thanks so much for sharing.

    _________________________
    SEO Armenia

  8. says

    Diana Freedman it is informative article for me, but when i try to change my website that you have discussed “Link to your websites using anchor text” then i found nothing in my profile, i mean i try to change it, but i can’t do it. Please help me change it with anchor text, from where i can place anchor text in my profile’s website?.

  9. says

    Hi Diana,
    That is very nice to add any website with “linkedin”, I was not able to any to add my websites with this site, finely I got the way to add my website with linkedin, which can improve my SEO and Traffic at my websites. This way is very simple to add and go through all the step at the time of link creation. I hope you will definitely provide another blog this kind of knowledge, which can be verify useful to us. Thanks to share with us.

  10. says

    Hello just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure
    why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.

  11. says

    Overall, this is a very good post, Alex. Thank you.

    I do want to point out, however, that meta descriptions are not used anymore for a determination of ranking by the major search engines, but are instead used by them as a preferential way to describe the page in the SERPs. This was stated on the Google Webmaster Central blog, the Bing community and several other places across the web.

    It’s good to use meta descriptions for better SERP representation of your page’s topic…but it has little other value.

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