Internet marketers have a lot of best practices to keep up with. Content that works well on one social media channel might not work well on another. One image sized perfectly for one social platform might not be the right size for another. And the best times of day to post to all of the social platforms might vary.
Fortunately, My Clever Agency has created a beautiful infographic showing the best practices across various social platforms with great information.
I found their section on optimum timing for social posts most valuable:
- Blog post: Best = 11am | Worst = 6am
- YouTube: Best = 1pm – 3pm | Worst = 3am – 7am
- Facebook: Best = 1pm – 4pm | Worst = 8pm – 8am
- Twitter: Best = 1pm – 3pm | Worst = 8pm – 9am
- Pinterest: Best = 2pm – 4pm, 8pm – 1am | Worst = 5pm – 7pm
- Google+: Best = 9am – 11am | Worst = 6pm – 8am
- LinkedIn: Best = 7am – 9am, 5pm – 6pm | Worst = 10pm – 6am
- Tumblr: Best = 10pm | Worst = 6am
Here are the key takaways to keep in mind:
- Engaging title – Your title should grab people’s attention. Include keywords close to the start of the title and try to keep it under 70 characters.
- First paragraph – Draw people in by giving a feel for what they can expect by reading the article.
- Relevant image – Adding an image will make the post more engaging for the reader and make the post more shareable.
- Word count – Ideally keep your post to between 500-800 words.
- Call-to-action – Add a CTA to the end of the post; ask readers to subscribe, view another post, or comment.
- Links – Use links throughout your post that direct viewers to past blog posts.
- Share on social – Add social media share buttons to each post to make it easy for readers to share.
- Catchy title – This is what will get people to click and watch your video.
- Uploading – Make the file name catchy and relevant when you upload so people can find it via search.
- Description – Include relevant keywords to help viewers find the video easily, and link to your website and social channels.
- Call-to-action – Add a CTA to the description to let viewers know what to do next.
- Use tags – Add tags using keywords to make your video appear in more searches.
- Keep things positive – Positivity breeds engagement and sharing, and will inspire your fans.
- Provide information – Provide a teaser for the content you’re sharing to make fans want to click.
- Provide a link – use bit.ly links on Facebook so you can track how many people click your links.
- Include images – Posts with images get the highest amount of engagement. The perfect size is 800 x 600px.
- Mobile friendly – Use simple imagery that will be easily seen on mobile devices.
- Engage with users – Build relationships through dialogue.
- Be available – Post when your audience is listening, not just when your business is open.
- Call-to-action – Provide a clear CTA so your Twitter followers know what to do.
- Punctuation – Don’t sacrifice grammar just because you’ve got 140 characters. Avoid abbreviation and all caps.
- Shorten URLs – Bit.ly links generate the most retweets.
- Format – Use questions, facts, and figures to engage viewers and drive retweets.
- Mentions – Use mentions to prompt influencers to engage with you.
- Retweet – Retweet relevant content for your audience.
- Add an image – Adding an image or video will make your tweet more engaging.
- No human faces – Images with no human faces get shared 23% more often than those with human faces.
- Little background – Use a compelling background that doesn’t take up more than 40% of your image, or else repins will decrease by 50%.
- Multiple colors – Images with dominant colors (red, dark green, pink) get 3x more likes and repins.
- Lots of red – Red or orange images get 2x more repins.
- Light and color – Images with 50% color saturation get repinned 4x more often than those with 100% and 10x more than black and white images.
- Portrait style – Vertically oriented images perform better than horizontally oriented images. The perfect ratios are 2:3 and 4:5.
- Tag brands and people – They’ll get a notification and potentially engage with that post.
- Trending topics – Get involved with the “Hot topics” to increase your brand’s visibility.
- Use hashtags – Add relevant hashtags to increase your post’s reach. G+ will automatically add a hashtag for key/trending topics.
- Use images – Using full-sized images (800 x 600px) will make your posts stand out compared to tiny images and thumbnails.
- Interact with commenters – Google+ doesn’t have the most active userbase so engage with those who do interact with you.
- Find communities – Engage and contribute in relevant communities to see an increase in engagement.
- Editing – Use other apps like Camera+ and Snapseed to enhance your photos and give your feed a consistent look/feel.
- Rule of thirds – Putting the subject of the photo in only two thirds of the screen makes it more attractive to the eye.
- Captions – Use relevant captions to grab attention and include questions to drive comments.
- Use hashtags – Use trending hashtags to increase engagement.
- Reply – Send notes to people who have liked/commented to drive a two-way conversation, but avoid pushing sales.
- Hashtags – New users usually search by hashtag so be aware of popular ones like #loop and #how-to.
- Infinite loop – Master the infinite loop (a video that seamlessly loops forever) by making your final scene flow back to your original scene.
- Find your style – People who stand out have a unique style.
- Be wise – Don’t rush creating your vines, nor cram too much into the six seconds.
- Background noise – Keep a steady hand and minimize the noise of where you’re shooting.
- Know your post types – You have seven options to choose from. Mix up your content.
- Follow people – This will encourage others to follow you and keep you aware of the latest viral trends.
- Know your Tumblr speak – You don’t want to be in the middle of a convo and show you have no clue CRYING doesn’t necessarily mean someone’s upset.
- Choose a good theme – The simpler the theme, the nicer it looks, and there are plenty of free themes to choose from.
- Tagging – Use relevant hashtags so your posts are easy to find.
- Like and reblog – This will ensure that you are more visible (and remember to reblog; never steal posts).
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