What Should You Tweet About?

by Diana Freedman on February 6, 2009

Twitter Bird

Signing up for a new Twitter account is a sort of funny experience. After being asked to import contacts from Gmail and follow a bunch of people from a randomly generated list, you’re presented with nothing but a 140-character text box. Ok… so I’m supposed to say… what exactly?

You’d think writing 140 characters wouldn’t be so hard. On one hand, you’re thinking about Twitter as a micro-blog, so you must need to fit some serious insightfulness into a sentence or two. Or, you’re wondering if you should write updates about your daily life, and thinking “but do people really care if I’m watching TV? Making a sandwich? Doing laundry?”

All twitterers are different, so there’s no definite guide or formula to follow. But you should keep in mind what other people on Twitter want to read about. You want to provide them with valuable content and somehow engage them in conversation. Here are some ideas to help you start tweeting:

Share links

Most tweets I see contain links. If you see something interesting online, whether it’s a funny article, industry news, or advice your followers might find useful, share the link. Also share links to your own new blog posts. Use a link shortening service like SnipURL so you have room for some brief commentary.

Break news

The news of terrorist attacks in Mumbai broke on Twitter before CNN. That’s how fast things happen on Twitter. Although it’s unlikely (usually fortunately so) that you’d be on the scene to deliver the story on Twitter first, if you read breaking news on CNN (TV or website), tweet about it. If you see some new gossip about a celebrity of interest, tweet about it. You get the idea. You follows will learn to pay attention to you as a source of new information.

Tweet about events

I use “events” broadly… this could range from going to a conference, to watching a sports event, to watching a popular TV show. Use hashtags to categorize your posts and make it easy for others to find. For example, I’ve most recently tweeted about #superbowlads and #LOST. You can do a twitter search to see what # people are already using, or make up your own. Once people with similar interests follow you, they’ll be interested in your opinion.

Be opinionated

Sharing your opinion is the best way to spark conversation because everyone else has their own opinion, and most people are more than willing to share it. Obviously, this could be anything under the sun, but you can look up what topics are hot on Twitter for ideas. For example, I could say, “I think Google Latitude is a tool for stalkers, I’d never sign up. What’s the benefit, anyway?” As long as I have a lot of followers who are interested in web tools, I’ll probably get a response.

Ask questions

Engage your followers directly by asking them questions. It could be to ask for an opinion, a recommendation, a fact you can’t find by basic Google search, or in reply to one of your follower’s tweets. It’s been shown that prefacing your question with “help” and “please” could get your more retweets and responses.

Be funny

People like to laugh. If you’re the witty or sarcastic type, let your sense of humor show in your tweets.

Be a critic

If you just read a book, watched a movie, ate at a famous restaurant, went on vacation etc., let your followers know what you thought. Don’t drone on and on in multiple tweets. But cultural references plus your opinion is the perfect way to write a valuable tweet.

Retweet

If one of your followers tweets something valuable, feel free to retweet it. If you’re new to the Twitter game, a retweet looks like this: “RT @username whatever the quote or link is.” Desktop clients like Tweetdeck make it easy to retweet with the click of a button. Calling out the follower by @username will get their attention, so this is also a good way to get influential tweeple to follow you back. Also, the more you help others, the more likely they will be to retweet for you.

Send a Direct Message

Not all of your tweets need to be public, so if you have a question or want to say hello to a particular follower, send them a direct message. You can have a longer conversation this way without having to fill up the rest of your followers’ twitter streams. It’s also a good idea to thank people for following you with a direct message.

There’s no limit to the types of conversations that go on in the Twittersphere, but these are some ideas to get you started. Tweet a variety of these, not just retweets, or just links. And remember, there is no one secret formula. Just relax and be you, and tweet away! And you can follow me at @dianafreedman, if you’d like.

What do you use Twitter for? How do you communicate with your followers?

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Article by Diana Freedman

Diana Freedman is the founder of ustandout.com, a guide for making your web presence stand out using social media and other web marketing tactics. Diana works in advertising as an Account Executive in Boston. Start socializing with Diana by following her on Twitter.


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{ 11 comments }

Cheap Phone Calls February 9, 2009 at 7:27 am

I’m new on Twitter and am really stuck for what to write. Thanks for your post, I’ll keep these in mind when I’m next struggling for Tweet ideas!

Pierro February 15, 2009 at 11:53 pm

Some greets from germany – nice blogpost.
Who daily use Twitter, knows all these points, i guess. But one hardly believes it, Twitter is not really popular at this time in germany – many noses do not know it at all .

Sheila-ArmyWife February 22, 2009 at 10:47 am

Thanks for the twitter tutorials. I know that I need to figure this thing out. Right now it’s just steeling my time that I could be applying on other things…lol
Great Info

Sheila-ArmyWife’s last blog post..The Great Unknown-Me, Chuck and an Imoo

Marble Host March 4, 2009 at 1:13 am

I think it was interesting experiment and appreciate you took the time to write about it. I have a small blog by comparison but in a unique niche – most of my traffic comes from direct google searches, the rest from twitter. My best viewing day ever on was on Aug 1, when I actively promoted a blog post on Twitter.

I also agree with Lani Rosales, it goes back to simply closing at the end by asking not leaving it to chance

Su Prieta March 6, 2009 at 10:05 am

I am also new to Twitter. I usually post a link from my website with a question about the topic. But, my participation on Twitter always feels so one-sided. While I have gotten a direct message or two on Twitter, most of the time I feel lost in a surge of messages and retweets between others. Once I send a reply to another’s tweet, I feel like it gets swept up so fast in the massive wave of tweets thereafter. I don’t have Tweet Deck or anything like that that could allow me to get organized and not feel so overwhelmed. Maybe that outta be my next step. Thanks for your post… I don’t usually have a problem with what to say… I am struggling with interacting with others on Twitter.

The Mad Macedonian March 17, 2009 at 8:38 pm

Great article!

Duly Tweeted, and Stumbled! ;-D

I tweet under this name, I tweet under my BikeBlog name, about cycling, and, um….my Cat, and Co-Blogger, Tweets as well, alongside thousands of fellow “Animals” Tweeters. ;-D

There are people who even Tweet in Haiku. ;-D

Yes, it CAN be done! ;-D

On my blog I have even written a song about Twitter. ;-D

It's a parody of the wonderful old song about a certain Nash Rambler. ;-D

Just follow the link in my name, and if you like the song, Tweet it, and Stumble it. ;-D

Narzuty April 2, 2009 at 6:33 am

Writing under 200 characters seems so easy at firs. But then you get hooked and start twitting every waking minute and suddenly you don't know what to talk about.. Sure there are always great links you can share but how many of those truly amazing ones do you find a day? 2, 3?

payroll service July 2, 2009 at 3:35 am

Twitter is social networking pool, so we twitting about maximum about all events Wheater bing launched or Michle Jecksons Issue any major or small events like to share with friends on Twitter.

payroll service July 2, 2009 at 10:35 am

Twitter is social networking pool, so we twitting about maximum about all events Wheater bing launched or Michle Jecksons Issue any major or small events like to share with friends on Twitter.

Ira Kilman April 14, 2010 at 2:36 pm

I’m happy! It’s pleasant to see someone very educated about what they do. Keep up the great work and I’ll return for more! Thanks!

Jonathan July 30, 2010 at 2:51 pm

I would say, don't tweet just for the sake of it! Too many people retweet mashable articles constantly. Zzzz. Then we have the shameless self promoters who advertise their “unique services” all too often.

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