by Diana Urban on January 4, 2012
Over the past year, I’ve been guilty of long lulls between blog post sprints. I blame it mostly on (1) the fact that I was planning my wedding and (2) any extra hours I spent working went toward writing content for my day job. But there were many times when I sat down to write a blog post, and even had a great idea for a post and the title in mind, but my brain was so filled with upcoming dress fittings and menu selections that I couldn’t focus.
Writer’s block happens to all of us at one time or another. But if you make your living online, and depend on your ability to consistently adding fresh content to your blog to generate traffic, you can’t make up excuses. Here are a few ways to beat writer’s block when blogging.
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by Diana Urban on January 3, 2012
Writing blog posts is a great way to get more traffic to your website, especially if you’re using SEO best practices and consistently adding fresh content to your blog. But you also need to make sure that you’re creating a good experience for readers once they’re on your blog. I’ve seen many blogs that are unappealing to read; they have dense paragraphs of text, and it feels like I’m about to read a textbook.
Creating blog posts that are easier to read will create a better user experience for your readers, and make them more likely to share your post on social networks and subscribe to your blog, thus getting you more traffic and a loyal readership in the long run.
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by Diana Urban on October 17, 2011
Search engine optimization is the science (and art) of strategically including a keyword you want more traffic for throughout a website page. If done correctly, it allows people to find you when they search for that keyword in search engines. If done with black-hat SEO techniques, it can ban your site from Google. If done poorly (or overdone), even with the best intentions, it will just make you look foolish to your readers.
This post isn’t about intentional black-hat SEO techniques like content cloaking, invisible keyword stuffing, link farming, link exchanges, and other practices. It’s about websites that overdo their SEO to the point where it ruins what would have been a perfectly good site, page, or blog post.
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by Diana Urban on January 27, 2011
I am going to show you that inbound marketing actually works. To do this, I’m going to deviate from my typical blogging style of providing one-off articles with guides/tips/tricks for a particular aspect of social media or internet marketing strategies. Instead, this will be a series of articles that provide you with detailed updates on a website I’m going to attempt to turn into a profit-generating website using inbound marketing tactics, including SEO, blogging, social media, and even some paid search.
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