Disney: A Model of Success For Your Product or Website

Getting back to reality after a vacation in Disney World is no easy feat. I returned from the “happiest place on Earth” last week to a dreary and snowy Boston. I can’t even count the times I’ve been to Disney World/Land on my fingers anymore, but even as an adult it’s as magical as ever.

It’s not just an amusement park with overpriced food and even more overpriced merchandise (though it has both). If anything, I don’t mind laying down  $40 for a t-shirt I’ll never wear outside the parks. The environment they’ve created makes me forget about my worries from the real world. It’s not just about Space Mountain. Young or old, the Disney brand makes you start to believe that fairy tales could be real, and dreams can come true.

This perception really got me thinking. Even in a suffering economy, Disney remains packed with people willing to fork over hard-earned cash for tickets to wait in long lines. They’re doing something incredibly right. So what Disney traits can anyone (CEO’s, entrepreneurs, bloggers, etc.) use to make their products more successful?

Here’s a breakdown of what I think makes up the Disney magic, and how I will aspire to apply these characteristics to my blog in 2009. Read the rest of this entry