Facebook gives you access to millions of people on a daily basis, and you should give your brand visibility where people go every day. If your blog, website, or business still doesn’t have a Facebook fan page, it’s not too late. You’d be surprised by the amount of companies that still don’t realize Facebook is a valuable resource for reaching their audience.
Here are just some of the reasons why your business should have a Facebook fan page:
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Facebook fan pages allow businesses to engage with fans in a two-way conversational format. In order to continue this conversation beyond a single fan page visit, businesses need to find ways to get people to “like” their fan pages. This way, their fan page updates will appear in their fans’ newsfeeds, offering an opportunity for fans to interact.
Facebook reveal tabs, a.k.a. like gates, are an excellent way encourage people to like your fan page. They’re default landing pages the user sees the first time they visit your Facebook page, which encourage them to “like” the page in order to see some sort of exclusive content. It’s proven to be an effective way to generate a fan base more quickly.
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Are you planning on changing your name when you tie the knot? If so, you’ll have a lot of forms to fill out, from updating your driver’s license to updating your utility bills. Fortunately, Facebook makes it much easier to change your name than the Social Security Administration.
Here’s how to update your name on Facebook in three simple steps.
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As of March 2011, Facebook is discontinuing support of the Static FBML application, which allowed users to create custom content on their Facebook page tabs. Instead, Facebook is switching to iFrame tabs on Facebook fan pages. Although your old FBML tabs will not break, you won’t be able to create any new ones, so you’ll need to make the switch to iFrames at some point.
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