by Diana Urban on September 20, 2010
Facebook fan pages are a great way to connect with your audience in a more conversational way than your website. It’s also useful for promoting content via the newsfeed, sharing images, and broadcasting events. Other than placing a Facebook like box on your website and participating in Facebook questions, there aren’t too many ways to reach out to Facebook users, unless your willing to fork over some cash for Facebook engagement ads. Before resorting to buying ads, you should know that it’s possible to optimize your Facebook page for search engines, just as it is for your website!
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by Diana Urban on March 15, 2010
*NOTE* As of March 2011, Facebook no longer allows the use of custom FBML tabs. Click here to read how to easily add an iFrame Reveal Tab to your Facebook page.
If you are an admin of a Facebook fan page, you’ll know that there aren’t many ways to customize a fan page with only its default applications. Although you can post different types of content, the design of and layout of your page is the same as a regular Facebook profile. Creating a Facebook landing page will help your fan page stand out.
There are several Facebook applications you can install on your fan page that will allow you to create a customized landing page. These pages can be used to encourage viewers to become a fan of your page, promote products and deals, or provide coupons or other incentives.
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by Diana Urban on November 20, 2009
Facebook launched a new feature yesterday that allows fan pages to target updates by geography and language. Admins of fan pages have access to this option, and this functionality will be great for local and global brand integration.
This will be great for brands considering creating separate pages in order to gain an international social presence; now they won’t have to. All international updates, in all different languages, can now live on the same fan page. Click to continue…
