If you use FourSquare, you know that checking in is addictive. No matter where you go, whether it’s to work, to a local bar, to the movies, or to the grocery store, you immediately reach for your smart phone to see if you can oust someone as mayor or unlock a new badge.
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Have you noticed an increase in tweets and Facebook updates having to do with checking in, or becoming a mayor of something? Has this caused you to stare at their updates in utter confusion? If so, your friends have joined FourSquare, a location-based social network to help you connect with friends using GPS via your mobile device.
Although it’s not the first location-based service to exist, visits to the site have increased 50% between December ’09 and January ’10, and increased 200% since November. So what has made FourSquare so popular? Hopefully the following walkthrough will end your confusion:
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