marketing

Twitter Design Not Original – Does It Matter?

by Diana Urban on March 3, 2009

Twitter Bird

About a week ago, I was browsing through a salon and hair product shop at a nearby outlet mall, when a very familiar design caught my eye. The Twitter bird was part of the design of Paul Mitchell’s Tea Tree products.

My first thought was “wow, Paul Mitchell stole Twitter’s logo,” so I quickly took some shots with my cell phone.

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Disney: A Model of Success For Your Product or Website

by Diana Urban on January 23, 2009

Cinderella's Castle

Getting back to reality after a vacation in Disney World is no easy feat. I returned from the “happiest place on Earth” last week to a dreary and snowy Boston. I can’t even count the times I’ve been to Disney World/Land on my fingers anymore, but even as an adult it’s as magical as ever.

It’s not just an amusement park with overpriced food and even more overpriced merchandise (though it has both). If anything, I don’t mind laying down  $40 for a t-shirt I’ll never wear outside the parks. The environment they’ve created makes me forget about my worries from the real world. It’s not just about Space Mountain. Young or old, the Disney brand makes you start to believe that fairy tales could be real, and dreams can come true. Click to continue…

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Top Twelve Reasons to Twitter

by Diana Urban on January 6, 2009

Twitter Bird

If you’re not on Twitter yet, I recommend that you stop reading this article and sign up for a Twitter account. Twitter is a microblogging platform, where you’re limited to updates of 140 characters. You broadcast these short messages to your “followers” (the equivalent of a friend or connection), who can be friends, coworkers, peers in your industry, or even celebrities, politicians, and other public figures.

If you need to be convinced, here are the top 12 reasons to be on Twitter: Click to continue…

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Chatter Trackers: Find Hot Topics in the Social Sphere

by Diana Urban on January 3, 2009

Chatter Trackers

Want to easily track what people are saying about you, your company, a product, or any topic across the web’s social media sphere in real-time? Now it’s possible, and there are several tools out there that make it much more interesting than a basic Google search.

It’s undoubtedly valuable to immerse yourself in the chatter. Not only can you see what people are saying about you, your company, or your blog, but also you can see what topics are hot in people’s minds all over the world. This can clue you in on what to be aware of, and even what to write your own articles about.

Here are my top four picks for stand out keyword trackers: Click to continue…

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Brand Your Site With a FavIcon

January 2, 2009
Thumbnail image for Brand Your Site With a FavIcon

One way to increase your brand’s visibility is by creating a FavIcon. FavIcons appear in the URL browser bar, navigation tabs, and bookmark lists.

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How To Create Content Worthy of Social Media Marketing

December 19, 2008
Thumbnail image for How To Create Content Worthy of Social Media Marketing

These tips will help you create quality content worthy of social media marketing, so you can generate more viral traffic for your blog.

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