by Diana Urban on October 17, 2011
Search engine optimization is the science (and art) of strategically including a keyword you want more traffic for throughout a website page. If done correctly, it allows people to find you when they search for that keyword in search engines. If done with black-hat SEO techniques, it can ban your site from Google. If done poorly (or overdone), even with the best intentions, it will just make you look foolish to your readers.
This post isn’t about intentional black-hat SEO techniques like content cloaking, invisible keyword stuffing, link farming, link exchanges, and other practices. It’s about websites that overdo their SEO to the point where it ruins what would have been a perfectly good site, page, or blog post.
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by Diana Urban on January 27, 2011
I am going to show you that inbound marketing actually works. To do this, I’m going to deviate from my typical blogging style of providing one-off articles with guides/tips/tricks for a particular aspect of social media or internet marketing strategies. Instead, this will be a series of articles that provide you with detailed updates on a website I’m going to attempt to turn into a profit-generating website using inbound marketing tactics, including SEO, blogging, social media, and even some paid search.
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by Diana Urban on November 8, 2010
by Diana Urban on September 20, 2010
Facebook fan pages are a great way to connect with your audience in a more conversational way than your website. It’s also useful for promoting content via the newsfeed, sharing images, and broadcasting events. Other than placing a Facebook like box on your website and participating in Facebook questions, there aren’t too many ways to reach out to Facebook users, unless your willing to fork over some cash for Facebook engagement ads. Before resorting to buying ads, you should know that it’s possible to optimize your Facebook page for search engines, just as it is for your website!
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