by Diana Urban on July 27, 2010
Twitter can be a very powerful networking tool. While you want to increase your amount of followers and have your Twitter profile stand out, you’ll also want to follow individuals who will comprise a useful Twitter stream of information and knowledge. Direct messages are especially useful so that you can do some of your networking behind the scenes.
But with all the spammers and self-promoters, your direct message inbox can quickly fill up with garbage links, and your Twitter stream bombarded by promises of increasing your Twitter count by 10,000 overnight.
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by Diana Urban on April 28, 2010
Last week, Facebook launched a series of social plugins that third party sites such as CNN and Pandora can install to instantly personalize users’ experiences on their sites. For example, Yelp will display Facebook friends that have joined Yelp on their homepage, and Pandora makes playlist recommendations based on bands you’ve liked on Facebook.
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by Diana Urban on April 27, 2010
Last week, Facebook updated its platform to include more “like” features to enhance the flow of social information, and make users’ experiences online more personal and social. This “social graph” connects not only people to each other, but people to what they care about. Two of the major functionality changes with the most impact are: Click to continue…
by Diana Urban on April 26, 2010
Many companies are replacing traditional methods of direct marketing with social media. The companies with successful social media campaigns thus far have focused on designing the channels, monitoring the conversation, developing content, and measuring ROI. However, engagement with the audience is one of the most overlooked components of a social media strategy.
One key benefit of social media is the two-way conversation brands can have with their audiences. They mistake their “content strategy” as an “engagement strategy.” But developing content without an engagement strategy is like talking to your audience and completely ignoring what they say back to you.
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