Last week, Facebook launched a series of social plugins that third party sites such as CNN and Pandora can install to instantly personalize users’ experiences on their sites. For example, Yelp will display Facebook friends that have joined Yelp on their homepage, and Pandora makes playlist recommendations based on bands you’ve liked on Facebook.
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Last week, Facebook updated its platform to include more “like” features to enhance the flow of social information, and make users’ experiences online more personal and social. This “social graph” connects not only people to each other, but people to what they care about. Two of the major functionality changes with the most impact are: Click to continue…
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Many companies are replacing traditional methods of direct marketing with social media. The companies with successful social media campaigns thus far have focused on designing the channels, monitoring the conversation, developing content, and measuring ROI. However, engagement with the audience is one of the most overlooked components of a social media strategy.
One key benefit of social media is the two-way conversation brands can have with their audiences. They mistake their “content strategy” as an “engagement strategy.” But developing content without an engagement strategy is like talking to your audience and completely ignoring what they say back to you.
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If you have a Facebook fan page for your website or blog, you might want to consider adding a fan box to your website. The fan box is a widget that allows fan page admins to embed a widget featuring their fan page fans and page activity on their website.
One reason this fan box is so valuable is because visitors to your website can become a fan of your Facebook page without ever having to leave your site. This will allow you to communicate with these visitors after they leave your site via status updates and posts that will appear in their Facebook newsfeeds. And since most Facebook users check their newsfeed on a daily or hourly basis, this is extremely valuable and FREE advertising.
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