On Twitter, you have 160 characters to say something — anything — about yourself in the bio section. It’s like a mini-resume where you get to show off who you are, what you do for a living, and what you tweet about regularly. However, many Twitter users neglect this feature, which is unfortunate since it’s the second thing (after your profile picture) people look at when deciding whether or not to follow you.
Here are a few tips for crafting the perfect Twitter bio to make sure you get as many followers as possible.
1. Include your job title and company.
If you’re trying to become an industry thought-leader, adding your position in the industry lends you some clout. Include your company’s Twitter handle if they have a Twitter presence instead of just including the company name. For example, my Twitter bio starts: “Head of Conversion Marketing @HubSpot”.
2. Don’t waste space.
You’ll notice that instead of saying “Head of Conversion Marketing at @HubSpot” I left out the “at” between the role and company Twitter handle. Since Twitter handles begin with the at symbol, “at” isn’t necessary, and with only 160 characters to work with, you shouldn’t let any go to waste. For example, here’s my Twitter bio:
3. Include your interests.
If you tweet regularly about specific topics, include those keywords in your Twitter bio. This way when users search for people to follow using those keywords, they have a greater chance of find you. For example, I used to say “I tweet about inbound marketing, social media, blogging, and SEO.”
4. Use hashtags sparingly.
You can list out your interests using hashtags instead, like this: “I tweet about #InboundMarketing, #SocialMedia, #Blogging, and #SEO.” However, limit yourself to 3-4 hashtags. If you use any more than that, you’ll look like one of those “social media gurus” gone wrong. Over-hashtaggers exude a sort of spammer vibe, and you don’t want people thinking you’re a spammer.
5. Update your bio regularly based on priorities.
I used to list my interests — until I wrote a novel and signed with a literary agent. Now my top priority is getting a book deal with a publisher. So I changed the last half of my bio to this: “Author of STEALING PARIS and the blog http://ustandout.com . Rep’d by @louisefury at The Bent Agency.” So if a publisher were to stalk me on Twitter, I’d want them to be able to confirm right away that I am THE Diana Urban who wrote Stealing Paris and is represented by Louise Fury at The Bent Agency, yadda yadda.
6. Include your URL.
Twitter only lets you include one URL in the default URL field. But you can also include URLs in your bio. In my case, I have both a personal website and this social media blog, so this gives me the opportunity to include both URLs. If you only have one URL, you should still fit it into your Twitter bio somehow to optimize for Twitter on mobile. On mobile, when you scroll through people that have recently followed you, the URL field is missing.
7. Abbreviate where appropriate.
To save space, abbreviate certain longer words so you can fit in more information. For example, “represented” is a long word — 11 characters long. So I abbreviated it to “rep’d” — only 4 characters long. Abbreviate where it makes sense, but don’t over-abbreviate to the point where someone needs to squint to understand your bio.
8. Leave out anything controversial.
I think it’s strange when people declare their religious or political affiliations in their Twitter bios, and I usually don’t follow these people. Try to leave out anything that would alienate a segment of your audience, especially if it’s something you don’t tweet about often anyway.
9. Don’t let your wittiness overtake your bio.
It’s OK to say a little something witty that lets your personality shine through. But don’t make your entire Twitter bio about your cleverness. People will never be able to find you based on your profession, skills, and interest if you only say something funny about your three kids and pet ferret in your bio.
10. Proofread, proofread, proofread.
You never get a second chance to make a first impression, and aside from your profile picture, your Twitter bio is your first impression. So make sure your bio is typo-free.
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Click to tweet: How to Write a Twitter Bio that Gets You More Followers – http://bit.ly/1hI6IFX by @DianaUrban
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