Instagram is taking over as the most popular social network. It’s officially surpassed Twitter in volume of monthly active users, and people interact with Instagram posts at 18 times the rate they do with Facebook posts.
I’m active on all three platforms, and always seek ways to make social media more efficient so I can, you know, spend more of my time in the “real world.” Previously, whenever I wanted to share a photo with the interwebs, I used to post my pictures on Instagram and auto-share it with Facebook and Twitter.
It works great on Facebook. And of course it does — Facebook owns Instagram. But if you’ve ever tried sharing your Instagram photo to Twitter from the Instagram app, you know that your tweet will only include your caption and a link to your photo on Instagram. Your followers need to click the Instagram link to see your photo.
People are much more likely to interact with tweets including images than tweets without images. In fact, Tweets with pic.twitter.com images are 94% more likely to be retweeted.
On the other hand, tweets including Instagram links are 42% less likely to be retweeted.
I used to solve for this problem by posting to Instagram first, copying the description, uploading my pretty Instagram-filtered photo directly to Twitter via the Twitter app, and pasting my description as the tweet. But this is a tedious process, and it also doesn’t let your Twitter followers find your Instagram account and follow you there as well.
Then I discovered this simple process for automatically sharing my Instagram photos on Twitter so that they actually show up on Twitter. Here’s how to do it.
1. Create an IFTTT account
IFTTT (If This Then That) is a website with user-generated recipes for apps to interact with each other. For example, you can automatically save Instagram photos to your Dropbox, or automatically backup your iPhone contacts to a Google spreadsheet. It’s cool, trust me. Sign up here.
If you’re new to IFTTT, you’ll be prompted to choose at least three social media channels you want to use with IFTTT. Choose Twitter and Instagram as two of those channels.
2. Add Twitter/Instagram recipe
Go to this recipe: Post your Instagram pictures as native Twitter pictures. Click Add Recipe. IFTTT will prompt you to integrate your account with Twitter and Instagram first.
Once you’ve done this, click Add Recipe. Then click the Done button. Your new recipe will be turned on by default. The next time you post a picture to Instagram, don’t share the photo on Twitter.
That will happen automatically for you!
3. Use Bit.ly instead of IFTTT’s custom URL shortener
If you want a bit.ly link to show up instead of ift.tt, head over to your preferences settings and scroll down to the URL Shortening section to integrate IFTTT with your Bit.ly account. Easy!
Now you’ll see a bit.ly link appear in your Instagram tweets instead, which will link back to your original post on Instagram. Hopefully you’ll get some new Instagram followers this way!
Want to share this post? Here’s a ready-made tweet:
Click to tweet: How To Get Instagram Photos to Appear in Your Twitter Stream – http://bit.ly/1JCa9IZ via @DianaUrban Great hack!